BrightLocal Case Studies How a tutoring organization with 650 locations in the UK and Ireland increased their number of Position 1 rankings by 63%

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	How a tutoring organization with 650 locations in the UK and Ireland increased their number of Position 1 rankings by 63% BrightLocal

How a tutoring organization with 650 locations in the UK and Ireland increased their number of Position 1 rankings by 63%

BrightLocal

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Education
Applicable Functions	Sales & Marketing
Use Cases	Search & Rescue
Services	Data Science Services
Challenge	Kumon, a tutoring organization with over 650 locations in the UK and Ireland, was facing a challenge with their online visibility. Each of their education centers operates in a local catchment area, making local search crucial for their visibility. However, the company did not have a centrally managed approach for local citations for their centers. This led to them missing out on local search traffic and inconsistent citations, which resulted in parents often not knowing how to contact their nearest center. These were significant problems for a company like Kumon, which relies heavily on local visibility and accessibility. Read More
About Customer	Kumon is a tutoring organization that operates over 650 study centers across the UK and Ireland. The organization helps children achieve their potential in education through their networks of supplementary maths and English study centers. For 60 years, Kumon’s method has helped children across the globe to excel academically and develop a love of learning. With 77,000 Kumon students learning at more than 650 individually run study centers across the UK, and over 4 million students in 50 countries worldwide, Kumon's success shows no sign of stopping. The organization has consistently aimed to help students develop a firm foundation of academic ability and become people who are capable of learning on their own. Read More
Solution	To address this challenge, Kumon partnered with BrightLocal to develop a local citation strategy. The aim was to build new and clean up incorrect listings on the sites with the biggest impact on the UK’s local search ecosystem. Through a bespoke citation campaign, BrightLocal created and updated listings on key UK directories like Yell and Scoot. These listings were manually created and claimed, ensuring their accuracy indefinitely, with no ongoing fees. Kumon now has complete access to their listings login information alongside detailed location reporting. This solution has allowed Kumon to significantly improve their online visibility and accessibility, making it easier for parents to find and contact their nearest center. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Education

Applicable Functions

Sales & Marketing

Use Cases

Search & Rescue

Services

Data Science Services

Challenge

Kumon, a tutoring organization with over 650 locations in the UK and Ireland, was facing a challenge with their online visibility. Each of their education centers operates in a local catchment area, making local search crucial for their visibility. However, the company did not have a centrally managed approach for local citations for their centers. This led to them missing out on local search traffic and inconsistent citations, which resulted in parents often not knowing how to contact their nearest center. These were significant problems for a company like Kumon, which relies heavily on local visibility and accessibility.

About Customer

Kumon is a tutoring organization that operates over 650 study centers across the UK and Ireland. The organization helps children achieve their potential in education through their networks of supplementary maths and English study centers. For 60 years, Kumon’s method has helped children across the globe to excel academically and develop a love of learning. With 77,000 Kumon students learning at more than 650 individually run study centers across the UK, and over 4 million students in 50 countries worldwide, Kumon's success shows no sign of stopping. The organization has consistently aimed to help students develop a firm foundation of academic ability and become people who are capable of learning on their own.

Solution

To address this challenge, Kumon partnered with BrightLocal to develop a local citation strategy. The aim was to build new and clean up incorrect listings on the sites with the biggest impact on the UK’s local search ecosystem. Through a bespoke citation campaign, BrightLocal created and updated listings on key UK directories like Yell and Scoot. These listings were manually created and claimed, ensuring their accuracy indefinitely, with no ongoing fees. Kumon now has complete access to their listings login information alongside detailed location reporting. This solution has allowed Kumon to significantly improve their online visibility and accessibility, making it easier for parents to find and contact their nearest center.

Impact #1	Kumon has seen a 63% increase in Position 1 rankings on Google.
Impact #2	650 locations now have clean, accurate data on the top UK citation sites.
Impact #3	Kumon plans to roll BrightLocal out to more countries, with Germany and Spain next on the list.

Impact #1

Kumon has seen a 63% increase in Position 1 rankings on Google.

Impact #2

650 locations now have clean, accurate data on the top UK citation sites.

Impact #3

Kumon plans to roll BrightLocal out to more countries, with Germany and Spain next on the list.

Benefit #1	63% increase in Position 1 rankings on Google.
Benefit #2	Clean, accurate data for 650 locations on top UK citation sites.
Benefit #3	Expansion plans for more countries, starting with Germany and Spain.

Benefit #1

63% increase in Position 1 rankings on Google.

Benefit #2

Clean, accurate data for 650 locations on top UK citation sites.

Benefit #3

Expansion plans for more countries, starting with Germany and Spain.

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Overview

How a tutoring organization with 650 locations in the UK and Ireland increased their number of Position 1 rankings by 63%

Operational Impact

Quantitative Benefit