BrightLocal Case Studies How a small web design and SEO agency wins new business with BrightLocal

Edit This Case Study Record

	How a small web design and SEO agency wins new business with BrightLocal BrightLocal

How a small web design and SEO agency wins new business with BrightLocal

BrightLocal

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Professional Service
Applicable Functions	Sales & Marketing
Use Cases	Search & Rescue
Services	Data Science Services
Challenge	Colorado Internet Solutions (CIS), a small web design and SEO agency, was facing a challenge with their existing SEO platform. The platform was not only expensive, costing them nearly $10,000 per year, but it also delivered too much unnecessary information that their clients couldn’t understand. The platform didn’t focus on the niche requirements of local businesses enough and this price was proving hard to justify. CIS also used a separate tool for citation building, and it soon became cumbersome having to deal with multiple platforms for SEO management. Read More
About Customer	Colorado Internet Solutions is a small web design and SEO agency that focuses on creating marketing programs with budgetary options for their small business clientele. They aim to keep their services affordable without sacrificing quality. Their goal is to keep their clients ahead of the game, while taking into serious consideration the elements that are relevant to site ranking and optimization in their market. Despite being more affordable than their competitors, they offer a results-driven approach and strive to always deliver a return on investment for each client. Read More
Solution	CIS found a solution in BrightLocal’s suite of tools. BrightLocal’s less expensive, more friendly, and more locally focused Local Search Rank Checker is a much better fit for CIS and their clients’ needs. The ability to white-label reports means that they can start owning the results they deliver to clients. CIS also use the ranking reports and Citation Tracker to prospect and win new customers. They now make extensive use of Citation Builder to manage local SEO reporting and citations in one place. This all-in-one system makes SEO reporting and citation building easier and more efficient. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Professional Service

Applicable Functions

Sales & Marketing

Use Cases

Search & Rescue

Services

Data Science Services

Challenge

Colorado Internet Solutions (CIS), a small web design and SEO agency, was facing a challenge with their existing SEO platform. The platform was not only expensive, costing them nearly $10,000 per year, but it also delivered too much unnecessary information that their clients couldn’t understand. The platform didn’t focus on the niche requirements of local businesses enough and this price was proving hard to justify. CIS also used a separate tool for citation building, and it soon became cumbersome having to deal with multiple platforms for SEO management.

About Customer

Colorado Internet Solutions is a small web design and SEO agency that focuses on creating marketing programs with budgetary options for their small business clientele. They aim to keep their services affordable without sacrificing quality. Their goal is to keep their clients ahead of the game, while taking into serious consideration the elements that are relevant to site ranking and optimization in their market. Despite being more affordable than their competitors, they offer a results-driven approach and strive to always deliver a return on investment for each client.

Solution

CIS found a solution in BrightLocal’s suite of tools. BrightLocal’s less expensive, more friendly, and more locally focused Local Search Rank Checker is a much better fit for CIS and their clients’ needs. The ability to white-label reports means that they can start owning the results they deliver to clients. CIS also use the ranking reports and Citation Tracker to prospect and win new customers. They now make extensive use of Citation Builder to manage local SEO reporting and citations in one place. This all-in-one system makes SEO reporting and citation building easier and more efficient.

Impact #1	CIS was able to save $6,000 per year on local SEO reporting by switching to BrightLocal.
Impact #2	The all-in-one system provided by BrightLocal made SEO reporting and citation building easier for CIS.
Impact #3	The ability to white-label reports allowed CIS to own the results they deliver to clients.

Impact #1

CIS was able to save $6,000 per year on local SEO reporting by switching to BrightLocal.

Impact #2

The all-in-one system provided by BrightLocal made SEO reporting and citation building easier for CIS.

Impact #3

The ability to white-label reports allowed CIS to own the results they deliver to clients.

Benefit #1	20% of all new business was won with the help of BrightLocal toolset.
Benefit #2	$6,000 was saved per year on local SEO reporting.

Benefit #1

20% of all new business was won with the help of BrightLocal toolset.

Benefit #2

$6,000 was saved per year on local SEO reporting.

Download PDF Version

Overview

How a small web design and SEO agency wins new business with BrightLocal

Operational Impact

Quantitative Benefit