Adverity Case Studies How a Leading Technology Communications Company Transformed Campaign Data Reporting and Reduced Wasted Time by 75%

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	How a Leading Technology Communications Company Transformed Campaign Data Reporting and Reduced Wasted Time by 75% Adverity

How a Leading Technology Communications Company Transformed Campaign Data Reporting and Reduced Wasted Time by 75%

Adverity

Technology Category	Analytics & Modeling - Data-as-a-Service
Applicable Industries	Telecommunications
Applicable Functions	Sales & Marketing
Services	System Integration
Challenge	Vodafone Italy’s digital marketing team was facing a challenge in linking online prospect activities with lead, sales, and activation data handled offline by many call centers using different CRMs. In a highly competitive market, data reporting and analysis for decision making was often manual and time-consuming. The goal was to unify offline and online data sources and hence extract and analyze actual campaign performances quickly, easily and in a self-service way for various stakeholders. Read More
About Customer	The customer in this case study is Vodafone Italy, a leading technology communications company. Vodafone Italy operates in a highly competitive market, where data reporting and analysis for decision making is crucial. The company's digital marketing team was struggling with the challenge of linking online prospect activities with lead, sales, and activation data that was handled offline by many call centers using different CRM systems. The goal was to unify offline and online data sources to extract and analyze actual campaign performances quickly, easily, and in a self-service way for various stakeholders. Read More
Solution	The solution involved creating an end-to-end single source of truth for all digital marketing, call centers, sales, and provisioning data sources. This was achieved through the seamless integration into Power BI, the existing BI analytics stack. The solution provided the ability to generate a faster and more valuable analysis for all stakeholders. It also ensured secure access to business-ready data from any destination. The solution automated data integration across multiple CRM systems and data stores, provided secure and tailored data access for different levels of stakeholders, and seamlessly integrated with existing BI/analytics solutions. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Services

System Integration

Challenge

Vodafone Italy’s digital marketing team was facing a challenge in linking online prospect activities with lead, sales, and activation data handled offline by many call centers using different CRMs. In a highly competitive market, data reporting and analysis for decision making was often manual and time-consuming. The goal was to unify offline and online data sources and hence extract and analyze actual campaign performances quickly, easily and in a self-service way for various stakeholders.

About Customer

The customer in this case study is Vodafone Italy, a leading technology communications company. Vodafone Italy operates in a highly competitive market, where data reporting and analysis for decision making is crucial. The company's digital marketing team was struggling with the challenge of linking online prospect activities with lead, sales, and activation data that was handled offline by many call centers using different CRM systems. The goal was to unify offline and online data sources to extract and analyze actual campaign performances quickly, easily, and in a self-service way for various stakeholders.

Solution

The solution involved creating an end-to-end single source of truth for all digital marketing, call centers, sales, and provisioning data sources. This was achieved through the seamless integration into Power BI, the existing BI analytics stack. The solution provided the ability to generate a faster and more valuable analysis for all stakeholders. It also ensured secure access to business-ready data from any destination. The solution automated data integration across multiple CRM systems and data stores, provided secure and tailored data access for different levels of stakeholders, and seamlessly integrated with existing BI/analytics solutions.

Impact #1	Automated processes saved half a day per week for a data team of 20+ people
Impact #2	Reduced time needed to assemble and analyze campaign performance data by one week per month
Impact #3	BI-ready data stack across all sources that's always up-to-date

Impact #1

Automated processes saved half a day per week for a data team of 20+ people

Impact #2

Reduced time needed to assemble and analyze campaign performance data by one week per month

Impact #3

BI-ready data stack across all sources that's always up-to-date

Benefit #1	Reduced time needed to assemble and analyze campaign performance data by one week per month
Benefit #2	Automated processes saved half a day per week for a data team of 20+ people
Benefit #3	Significant cost savings compared to other solutions available on the market

Benefit #1

Reduced time needed to assemble and analyze campaign performance data by one week per month

Benefit #2

Automated processes saved half a day per week for a data team of 20+ people

Benefit #3

Significant cost savings compared to other solutions available on the market

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Overview

How a Leading Technology Communications Company Transformed Campaign Data Reporting and Reduced Wasted Time by 75%

Operational Impact

Quantitative Benefit