BrightLocal Case Studies How a Healthcare Agency proactively ensures excellent reviews and rankings

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	How a Healthcare Agency proactively ensures excellent reviews and rankings BrightLocal

How a Healthcare Agency proactively ensures excellent reviews and rankings

BrightLocal

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Healthcare & Hospitals
Applicable Functions	Sales & Marketing
Use Cases	Predictive Quality Analytics
Services	Data Science Services
Challenge	Vortala, a digital marketing service provider for healthcare businesses, was facing a challenge with their existing ranking reports tool. The tool lacked a local focus, which was a significant issue for Vortala as their clients were spread across the USA, the UK, Australia, and Canada. The tool was not providing them with the necessary local SEO data, which was crucial for their business. Additionally, their service did not include review monitoring or reputation management. Given the importance of patient reviews in the healthcare industry, Vortala realized that they were missing an opportunity to enhance their service offering. Read More
About Customer	Vortala is a digital marketing service provider for a variety of medical professionals across the dental and chiropractic sectors, as well as a wider range of healthcare businesses through their more boutique and customizable offering, Vortala Digital. With a decade's worth of experience in understanding new patient behavior, Vortala has a deep understanding of the healthcare industry and what attracts new patients. This understanding is their key success metric and drives all their operations. Since 2005, Vortala has been servicing clients in the USA, the UK, Australia, and Canada, offering services ranging from website and logo design to SEO and review monitoring. Read More
Solution	Vortala decided to incorporate BrightLocal's products into their premium package, which currently serves over 500 clients. BrightLocal's local focus and affordable pricing allowed Vortala to deliver excellent local SEO results without having to sift through unnecessary and irrelevant data. BrightLocal's 'roll-up' ranking reports enabled Vortala to shift from a reactive approach to a proactive one. They could now identify and address clients' local SEO issues before they escalated into bigger problems. Additionally, the implementation of a review monitoring tool helped Vortala improve reviews and responses. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Healthcare & Hospitals

Applicable Functions

Sales & Marketing

Use Cases

Predictive Quality Analytics

Services

Data Science Services

Challenge

Vortala, a digital marketing service provider for healthcare businesses, was facing a challenge with their existing ranking reports tool. The tool lacked a local focus, which was a significant issue for Vortala as their clients were spread across the USA, the UK, Australia, and Canada. The tool was not providing them with the necessary local SEO data, which was crucial for their business. Additionally, their service did not include review monitoring or reputation management. Given the importance of patient reviews in the healthcare industry, Vortala realized that they were missing an opportunity to enhance their service offering.

About Customer

Vortala is a digital marketing service provider for a variety of medical professionals across the dental and chiropractic sectors, as well as a wider range of healthcare businesses through their more boutique and customizable offering, Vortala Digital. With a decade's worth of experience in understanding new patient behavior, Vortala has a deep understanding of the healthcare industry and what attracts new patients. This understanding is their key success metric and drives all their operations. Since 2005, Vortala has been servicing clients in the USA, the UK, Australia, and Canada, offering services ranging from website and logo design to SEO and review monitoring.

Solution

Vortala decided to incorporate BrightLocal's products into their premium package, which currently serves over 500 clients. BrightLocal's local focus and affordable pricing allowed Vortala to deliver excellent local SEO results without having to sift through unnecessary and irrelevant data. BrightLocal's 'roll-up' ranking reports enabled Vortala to shift from a reactive approach to a proactive one. They could now identify and address clients' local SEO issues before they escalated into bigger problems. Additionally, the implementation of a review monitoring tool helped Vortala improve reviews and responses.

Impact #1	Vortala was able to save 39 hours per month on client rankings analysis.
Impact #2	They were able to service 500 clients using BrightLocal tools.
Impact #3	The implementation of the review monitoring tool led to improved reviews and responses.

Impact #1

Vortala was able to save 39 hours per month on client rankings analysis.

Impact #2

They were able to service 500 clients using BrightLocal tools.

Impact #3

The implementation of the review monitoring tool led to improved reviews and responses.

Benefit #1	39 hours saved per month on client rankings analysis.
Benefit #2	500 clients serviced using BrightLocal tools.
Benefit #3	Improved reviews and responses due to implementation of review monitoring tool.

Benefit #1

39 hours saved per month on client rankings analysis.

Benefit #2

500 clients serviced using BrightLocal tools.

Benefit #3

Improved reviews and responses due to implementation of review monitoring tool.

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Overview

How a Healthcare Agency proactively ensures excellent reviews and rankings

Operational Impact

Quantitative Benefit