BrightLocal Case Studies How a full-service Digital Marketing Agency uses BrightLocal to effectively manage citations for 1,600 client locations

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	How a full-service Digital Marketing Agency uses BrightLocal to effectively manage citations for 1,600 client locations BrightLocal

How a full-service Digital Marketing Agency uses BrightLocal to effectively manage citations for 1,600 client locations

BrightLocal

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Professional Service
Applicable Functions	Sales & Marketing
Use Cases	Search & Rescue
Services	Software Design & Engineering Services
Challenge	Big Leap, a full-service digital marketing agency based in Lehi, Utah, was manually managing its clients’ business listings, which was time-consuming and costly. With over 200 clients to service, the ability to manage these listings at scale presented a significant challenge. The agency needed a solution that was both time and cost-effective for local SEO and citations. The majority of their clients are based in Utah, reflecting the agency's local focus, with the rest spread across the USA. Each client requires a customized plan tailored to their specific business needs, adding to the complexity of the task. Read More
About Customer	Big Leap is a full-service digital marketing agency based in Lehi, Utah. The agency services over 200 clients, implementing SEO tactics to help increase traffic, developing and promoting content, managing social media, and ensuring the best possible online reputations. As every client is different, Big Leap customizes individually tailored plans according to each client’s specific business needs. Around 75% of clients are Utah-based, reflecting the agency’s local focus, with the rest spread across the USA. Read More
Solution	Big Leap turned to BrightLocal's suite of tools to address their challenge. They used Citation Builder for their SMB clients, which they found to be simple, cost-effective, and accurate. So much so that they now use the service for 80% of their SMB client base. Using Citation Tracker, Big Leap can now easily identify and update incorrect or inconsistent business listings, an important element in developing trust in their clients’ local businesses. This solution has allowed Big Leap to manage citations for over 1,600 individual client locations to date. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Professional Service

Applicable Functions

Sales & Marketing

Use Cases

Search & Rescue

Services

Software Design & Engineering Services

Challenge

Big Leap, a full-service digital marketing agency based in Lehi, Utah, was manually managing its clients’ business listings, which was time-consuming and costly. With over 200 clients to service, the ability to manage these listings at scale presented a significant challenge. The agency needed a solution that was both time and cost-effective for local SEO and citations. The majority of their clients are based in Utah, reflecting the agency's local focus, with the rest spread across the USA. Each client requires a customized plan tailored to their specific business needs, adding to the complexity of the task.

About Customer

Big Leap is a full-service digital marketing agency based in Lehi, Utah. The agency services over 200 clients, implementing SEO tactics to help increase traffic, developing and promoting content, managing social media, and ensuring the best possible online reputations. As every client is different, Big Leap customizes individually tailored plans according to each client’s specific business needs. Around 75% of clients are Utah-based, reflecting the agency’s local focus, with the rest spread across the USA.

Solution

Big Leap turned to BrightLocal's suite of tools to address their challenge. They used Citation Builder for their SMB clients, which they found to be simple, cost-effective, and accurate. So much so that they now use the service for 80% of their SMB client base. Using Citation Tracker, Big Leap can now easily identify and update incorrect or inconsistent business listings, an important element in developing trust in their clients’ local businesses. This solution has allowed Big Leap to manage citations for over 1,600 individual client locations to date.

Impact #1	BrightLocal is now used for 80% of Big Leap's SMB client base.
Impact #2	Citations have been built for over 1,600 individual client locations to date.
Impact #3	The use of Citation Builder has saved over 1,500 hours that would have been spent on citation-building.

Impact #1

BrightLocal is now used for 80% of Big Leap's SMB client base.

Impact #2

Citations have been built for over 1,600 individual client locations to date.

Impact #3

The use of Citation Builder has saved over 1,500 hours that would have been spent on citation-building.

Benefit #1	80% of SMB client base now uses BrightLocal.
Benefit #2	Citations built for over 1,600 individual client locations.
Benefit #3	Saved over 1,500 hours in citation-building.

Benefit #1

80% of SMB client base now uses BrightLocal.

Benefit #2

Citations built for over 1,600 individual client locations.

Benefit #3

Saved over 1,500 hours in citation-building.

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Overview

How a full-service Digital Marketing Agency uses BrightLocal to effectively manage citations for 1,600 client locations

Operational Impact

Quantitative Benefit