How a fast casual restaurant chain uses location to cut order times and turn guests into raving fans

McAlister’s Deli was able to shave precious minutes off its ordering process by using a groundbreaking solution developed by location data platform Bluedot and mobile solution provider HyprLoco. The joint solution notifies McAlister’s Deli servers when a customer is on their way to pick up a meal and pulls up the customer’s order on the QSR system when they are on-site, in line or at the drive-thru window. This enables the staff to prioritize orders and delight customers with freshly prepared food. At the center of McAlister’s streamlined customer experience is its location-aware mobile app. Customers use the app’s call-ahead or mobile ordering feature to place their order. Individual McAlister’s restaurants then set virtual geofences that trigger notifications (for servers) when the customer’s device enters the designated area, such as the parking lot entrance or the drive-thru lane. Achieving this precision without any hardware means it’s easy to scale and access broader trends.