BrightLocal Case Studies How a Digital Marketing Agency Saves 40 Hours per Month Using BrightLocal

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	How a Digital Marketing Agency Saves 40 Hours per Month Using BrightLocal BrightLocal

How a Digital Marketing Agency Saves 40 Hours per Month Using BrightLocal

BrightLocal

Technology Category	Analytics & Modeling - Real Time Analytics Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Functions	Sales & Marketing
Use Cases	Search & Rescue
Services	Data Science Services
Challenge	Lead to Conversion, a full-service digital marketing agency, was facing challenges in managing local SEO work for its clients. The agency was using a different SEO tool, but it was not locally-focused enough for their bricks-and-mortar clients. In addition, the agency was spending 10 hours per week performing manual citation work for the clients that needed it. This was a significant drain on resources and was not efficient. Read More
About Customer	Lead to Conversion is a full-service digital marketing agency founded in 2006. With over a decade in the SEO game, the agency focuses on delivering exceptional SEO and PPC results to local and national businesses across the USA. The agency takes a ‘white-glove’ approach to their 50+ clients, priding themselves on tailoring digital marketing campaigns to specific business needs. They offer packages for those who know exactly what they want. Lead to Conversion delivers a boutique customer experience with an enterprise-level skill set, at affordable prices. Read More
Solution	To resolve the inefficiencies in citations, Lead to Conversion started using BrightLocal's Citation Builder and Citation Tracker. These tools provided the agency with full oversight over what’s going on with their clients’ citations, and managing the process became faster than ever. The agency also started using BrightLocal’s Google My Business reporting to educate clients on improvements that help them leapfrog their competitors. Meanwhile, Local Search Audit allowed them to start campaigns on the right foot by analyzing their new clients’ search presence along with the clients’ competitors. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Functions

Sales & Marketing

Use Cases

Search & Rescue

Services

Data Science Services

Challenge

Lead to Conversion, a full-service digital marketing agency, was facing challenges in managing local SEO work for its clients. The agency was using a different SEO tool, but it was not locally-focused enough for their bricks-and-mortar clients. In addition, the agency was spending 10 hours per week performing manual citation work for the clients that needed it. This was a significant drain on resources and was not efficient.

About Customer

Lead to Conversion is a full-service digital marketing agency founded in 2006. With over a decade in the SEO game, the agency focuses on delivering exceptional SEO and PPC results to local and national businesses across the USA. The agency takes a ‘white-glove’ approach to their 50+ clients, priding themselves on tailoring digital marketing campaigns to specific business needs. They offer packages for those who know exactly what they want. Lead to Conversion delivers a boutique customer experience with an enterprise-level skill set, at affordable prices.

Solution

To resolve the inefficiencies in citations, Lead to Conversion started using BrightLocal's Citation Builder and Citation Tracker. These tools provided the agency with full oversight over what’s going on with their clients’ citations, and managing the process became faster than ever. The agency also started using BrightLocal’s Google My Business reporting to educate clients on improvements that help them leapfrog their competitors. Meanwhile, Local Search Audit allowed them to start campaigns on the right foot by analyzing their new clients’ search presence along with the clients’ competitors.

Impact #1	The agency saved 40 hours per month using Citation Builder to build and manage citations.
Impact #2	There was an increase in client retention with white-labeled reports that keep them on the pulse of clients’ SEO.
Impact #3	100% of Lead to Conversion’s local business client base are serviced with BrightLocal.

Impact #1

The agency saved 40 hours per month using Citation Builder to build and manage citations.

Impact #2

There was an increase in client retention with white-labeled reports that keep them on the pulse of clients’ SEO.

Impact #3

100% of Lead to Conversion’s local business client base are serviced with BrightLocal.

Benefit #1	40 hours per month saved on citation work.
Benefit #2	Increase in client retention due to white-labeled reports.
Benefit #3	100% of local business clients serviced with BrightLocal.

Benefit #1

40 hours per month saved on citation work.

Benefit #2

Increase in client retention due to white-labeled reports.

Benefit #3

100% of local business clients serviced with BrightLocal.

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Overview

How a Digital Marketing Agency Saves 40 Hours per Month Using BrightLocal

Operational Impact

Quantitative Benefit