BrightLocal Case Studies How a Dental Digital Marketing Company saved $14,000 per year & improved results using BrightLocal
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How a Dental Digital Marketing Company saved $14,000 per year & improved results using BrightLocal

BrightLocal
Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - Data Exchange & Integration
Healthcare & Hospitals
Sales & Marketing
Predictive Quality Analytics
Data Science Services
Software Design & Engineering Services
Smile Savvy, a dental digital marketing company, was facing challenges with their SEO reporting process. With over 900 clients, manual reporting was time-consuming and prone to errors. The company was spending more time reporting SEO issues than resolving them. Additionally, the tool they were using for building citations and business listings was becoming too expensive, with costs tripling. The company needed a solution that could automate their reporting process, ensure accuracy and consistency, and provide cost-effective citation building.
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Smile Savvy is a dental digital marketing company that has been delivering online marketing services to dentists for nearly two decades. The company prides itself on having serviced 40% of pediatric dentists in the US and has clients in seven other countries. Smile Savvy offers a range of services to its 900+ clients, including website design, local SEO, review building, and social media. The company is known for treating its clients like family and providing a level of personal care that larger companies can't offer.
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Smile Savvy turned to BrightLocal to address their challenges. By automating all their reporting with BrightLocal, the company was able to save time and focus more on resolving SEO issues. They used Local Search Rank Checker to produce white-labeled reports for every client, ensuring accuracy and consistency in their data. For citation building, they utilized Citation Builder, which offered widespread distribution of client data via data aggregators and manual citation building on key sites for pinpoint accuracy. Additionally, BrightLocal's Google My Business Audit enabled Smile Savvy to monitor their clients' GMB listings, track any changes in data, and access a full 18 months of GMB Insights.
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Smile Savvy was able to save $14,000 per year on data aggregator citation building.
The company saved 300 hours per quarter by using automated, white-labeled reports.
Both the agency and its clients were able to understand and investigate changes in visibility in a more accurate way.
Annual savings of $14,000 on data aggregator citation building.
Quarterly savings of 300 hours on reporting.
Improved accuracy in visibility tracking and investigation.
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