Foursquare
Case Studies
Housing Works Bookstore Cafe: Getting value out of a lean nonprot advertising budget
Overview
Housing Works Bookstore Cafe: Getting value out of a lean nonprot advertising budgetFoursquare |
Application Infrastructure & Middleware - Data Exchange & Integration | |
Retail | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
Housing Works Bookstore Cafe was able to effectively target new customers through Foursquare Ads. | |
The organization found Foursquare Ads to be a cost-effective advertising solution. | |
The use of Foursquare Ads led to increased satisfaction with the organization's advertising strategy. | |
Quantitative Benefit
For every $1 that Housing Works spends on Foursquare Ads, they generate roughly $2 in charitable donations from book and cafe sales. | |
The average customer spend per visit is $4.00. | |
The return on investment for using Foursquare Ads is 91%. | |