Branch
Case Studies
HotelTonight's Innovative Use of IoT for Enhanced User Experience and Increased Revenue
Overview
HotelTonight's Innovative Use of IoT for Enhanced User Experience and Increased RevenueBranch |
Robots - Wheeled Robots | |
Telecommunications | |
Sales & Marketing | |
Operational Impact
The use of Branch Metrics deep linking technology has revolutionized HotelTonight's mobile marketing strategies. By customizing the user experience and removing unnecessary steps from the purchase funnel, the company has been able to significantly improve their conversion rates. This has not only led to an increase in the number of app installs, but also a significant increase in total bookings and revenue. The success of this approach in the first 50 pilot markets led HotelTonight to expand the initiative to all search campaigns for their top 200 markets. This innovative approach to mobile marketing has also earned HotelTonight recognition in the industry, with several awards for their mobile campaigns. | |
Quantitative Benefit
18% increase in install-to-booking conversion rate | |
94% increase in total bookings | |
80% increase in number of installs | |