Case Studies
Hotel Promotions
Overview
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Business Operation Sales & Marketing | |
Data Science Services System Integration | |
Operational Impact
Management changed the Two Plus Night promotion by offering it only at hotels that would, in fact, achieve the target lift and ROI from the promotion. | |
The marketing group used APT’s analytic software to identify and target the markets that would experience the highest revenue gains. | |
The hotel company now works with APT to project increased revenue from a variety of promotions and to target specific promotions to the highest yield markets. | |
Quantitative Benefit
The value of subsequent promotions increased by over $2MM. | |
The program’s NPV increased by $2M upon rollout. | |