Infobip
Case Studies
Hot Mobile: Monetizing A2P SMS with Infobip Anam Protect SMS Firewall
Overview
Hot Mobile: Monetizing A2P SMS with Infobip Anam Protect SMS FirewallInfobip |
Networks & Connectivity - 5G Robots - Wheeled Robots | |
National Security & Defense Telecommunications | |
Traffic Monitoring Transportation Simulation | |
Operational Impact
The deployment of Infobip’s Anam Protect SMS Firewall and monetization solutions has not only enabled Hot Mobile to fully monetize international SMS traffic but also improved service for its subscribers. The solution has significantly reduced spam and fraudulent messaging delivered to mobile handsets, enhancing the overall user experience. Furthermore, Hot Mobile's pioneering move in deploying an active SMS firewall has set a precedent for other operators in the country, potentially leading to a broader transformation in the Israeli mobile market. | |
Quantitative Benefit
Hot Mobile is now fully monetizing international SMS traffic. | |
Before the deployment, Hot Mobile had virtually zero revenue from A2P SMS. | |
The deployment has turned international SMS traffic into a significant revenue generator. | |