Conversica
Case Studies
Hootsuite Enhances Lead Management and Conversion with Conversica AI Assistants
Overview
Hootsuite Enhances Lead Management and Conversion with Conversica AI AssistantsConversica |
Infrastructure as a Service (IaaS) - Virtual Private Cloud Networks & Connectivity - Gateways | |
Procurement Sales & Marketing | |
Inventory Management Leasing Finance Automation | |
System Integration | |
Operational Impact
The implementation of Conversica AI Assistants brought about significant operational improvements for Hootsuite. The AI Assistants were able to handle the high volume of leads, thereby freeing up the Sales team to focus on closing deals rather than chasing potential dead ends. The AI Assistants also helped in boosting engagement rates from 0.5% to 4%, which is about half of their demo request conversion rate. The integration of LeanData into the lead routing process ensured seamless routing of leads once flagged by Conversica as ready to talk to Sales. The implementation of Conversica Answers, a customizable conversation management tool, allowed AI Assistants to handle inquiries while also motivating contacts to continue the customer journey. This proved valuable for the team who, before Conversica, had to do this manually. | |
Quantitative Benefit
10X conversion from the content leads | |
+108,000 of total saved hours | |
4% engagement rate from content leads (up from 0.5%) | |