Celigo Case Studies Hookit Accelerates Revenue Recognition and Enhances Data Insights with Celigo

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	Hookit Accelerates Revenue Recognition and Enhances Data Insights with Celigo Celigo

Hookit Accelerates Revenue Recognition and Enhances Data Insights with Celigo

Celigo

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries	Finance & Insurance
Services	System Integration
Challenge	Hookit, a leading sponsorship analytics and valuation platform for sports, experienced rapid growth in its order volumes over the past few years. This growth outpaced the capabilities of their existing accounting and CRM systems, leading to operational inefficiencies. The team, led by Steve Sam, was manually entering orders, which was not only time-consuming but also led to difficulties in managing deferred revenue schedules and properly recognizing revenue. The company was also struggling with data and manual billing issues due to the misalignment between their accounting system and Salesforce. The need for a custom billing schedule in Salesforce that could be transferred to NetSuite for billing was a critical requirement for the company. Read More
About Customer	Hookit is a leading sponsorship analytics and valuation platform for sports, headquartered in San Diego, California. The company helps brands maximize their sponsorship investments while empowering athletes, teams, leagues, and federations to prove and increase their value to sponsors. Hookit actively tracks nearly 500,000 sports entities across the largest social and digital media platforms. Its clientele includes digitally-focused, forward-thinking companies like the Stanley Cup Champion Washington Capitals, Oakland Raiders, Canadian Olympic Team, Michelin, New Balance, McLaren Honda F1, Kantar Media, Liverpool FC, PGA European Tour, and World Surf League. Read More
Solution	To address these challenges, Hookit implemented Celigo’s Salesforce – NetSuite integration, as recommended by NetSuite during the implementation process. The implementation process was smooth, and the team was particularly impressed with Celigo’s tech support, who demonstrated exceptional knowledge about integration. The team was able to identify and resolve issues quickly and efficiently. With Celigo’s integration in place, Hookit was able to capture information in NetSuite that would have been impractical to do manually. This enabled them to have better data insights and improved data accuracy. The integration also eliminated manual work and facilitated robust communication between Salesforce and NetSuite. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

Finance & Insurance

Services

System Integration

Challenge

Hookit, a leading sponsorship analytics and valuation platform for sports, experienced rapid growth in its order volumes over the past few years. This growth outpaced the capabilities of their existing accounting and CRM systems, leading to operational inefficiencies. The team, led by Steve Sam, was manually entering orders, which was not only time-consuming but also led to difficulties in managing deferred revenue schedules and properly recognizing revenue. The company was also struggling with data and manual billing issues due to the misalignment between their accounting system and Salesforce. The need for a custom billing schedule in Salesforce that could be transferred to NetSuite for billing was a critical requirement for the company.

About Customer

Hookit is a leading sponsorship analytics and valuation platform for sports, headquartered in San Diego, California. The company helps brands maximize their sponsorship investments while empowering athletes, teams, leagues, and federations to prove and increase their value to sponsors. Hookit actively tracks nearly 500,000 sports entities across the largest social and digital media platforms. Its clientele includes digitally-focused, forward-thinking companies like the Stanley Cup Champion Washington Capitals, Oakland Raiders, Canadian Olympic Team, Michelin, New Balance, McLaren Honda F1, Kantar Media, Liverpool FC, PGA European Tour, and World Surf League.

Solution

To address these challenges, Hookit implemented Celigo’s Salesforce – NetSuite integration, as recommended by NetSuite during the implementation process. The implementation process was smooth, and the team was particularly impressed with Celigo’s tech support, who demonstrated exceptional knowledge about integration. The team was able to identify and resolve issues quickly and efficiently. With Celigo’s integration in place, Hookit was able to capture information in NetSuite that would have been impractical to do manually. This enabled them to have better data insights and improved data accuracy. The integration also eliminated manual work and facilitated robust communication between Salesforce and NetSuite.

Impact #1	The integration of Celigo’s Salesforce – NetSuite solution has brought about significant operational improvements for Hookit. The company now enjoys enhanced data insights, thanks to the automated data capture facilitated by the integration. The solution has also eliminated the need for manual work, freeing up the team to focus on more strategic tasks. The robust communication between Salesforce and NetSuite has improved data accuracy and streamlined the billing process. Furthermore, the company can now pay commissions and recognize revenue more quickly, improving cash flow and financial management.

Impact #1

The integration of Celigo’s Salesforce – NetSuite solution has brought about significant operational improvements for Hookit. The company now enjoys enhanced data insights, thanks to the automated data capture facilitated by the integration. The solution has also eliminated the need for manual work, freeing up the team to focus on more strategic tasks. The robust communication between Salesforce and NetSuite has improved data accuracy and streamlined the billing process. Furthermore, the company can now pay commissions and recognize revenue more quickly, improving cash flow and financial management.

Benefit #1	Significant reduction in time spent on manual order entry
Benefit #2	Improved data accuracy due to automated data capture
Benefit #3	Faster revenue recognition and commission payments

Benefit #1

Significant reduction in time spent on manual order entry

Benefit #2

Improved data accuracy due to automated data capture

Benefit #3

Faster revenue recognition and commission payments

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Overview

Hookit Accelerates Revenue Recognition and Enhances Data Insights with Celigo

Operational Impact

Quantitative Benefit