Bullhorn Case Studies HireMinds Achieves 100% Social Media Adoption with Bullhorn Reach

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	HireMinds Achieves 100% Social Media Adoption with Bullhorn Reach Bullhorn

HireMinds Achieves 100% Social Media Adoption with Bullhorn Reach

Bullhorn

Applicable Industries	Education Equipment & Machinery
Applicable Functions	Sales & Marketing
Use Cases	Time Sensitive Networking Virtual Training
Services	Training
Challenge	HireMinds, a leading search firm in Boston/Cambridge and San Francisco, faced several challenges in centralizing its social recruiting activity while maintaining brand consistency across social media channels. The firm's president, David Hayes, recognized the need for a tool that could streamline this process, but was aware that introducing new software into the recruiters' workflow could be a lengthy process without a well-planned strategy. The challenges included change management, infrastructure, internal promotion, and measurement. The firm needed to carefully plan and communicate the change to all team members. The introduction of a new tool required key processes to be in place and streamlined. Promoting the success of the product internally was another hurdle. Lastly, the firm lacked a way to measure its team's social recruiting activity, making it difficult to manage and improve processes. Read More
About Customer	HireMinds is a leading search firm based in Boston/Cambridge and San Francisco. The firm specializes in Marketing & Creative, Technology, and Science recruiting. Its specialized focus allows its team of recruiters to better connect top talent with the best jobs on either coast. The firm's president, David Hayes, is committed to leveraging social media for recruiting and has been instrumental in implementing Bullhorn Reach Team to centralize the firm's social recruiting activity while preserving brand consistency across social media channels. Read More
Solution	HireMinds chose Bullhorn Reach Team as a solution to these challenges. To encourage adoption, Hayes built a contest that awarded $50 to the recruiter with the highest number of inquiries sourced through Bullhorn Reach. Weekly meetings were used to share lessons learned and set new goals, including those related to Bullhorn activity. An intensive 8-week onboarding program was implemented, which included a social media session revolving largely around using Bullhorn Reach. This training session helped maintain high adoption rates for new hires. The firm implemented Bullhorn Reach Team in August 2012 with 20 users and achieved a 100% adoption rate of the product within four weeks, allowing HireMinds to reach a broader network of over 21,000 social connections. Read More Log in to view content
Contents

Applicable Industries

Education

Equipment & Machinery

Applicable Functions

Sales & Marketing

Use Cases

Time Sensitive Networking

Virtual Training

Services

Training

Challenge

HireMinds, a leading search firm in Boston/Cambridge and San Francisco, faced several challenges in centralizing its social recruiting activity while maintaining brand consistency across social media channels. The firm's president, David Hayes, recognized the need for a tool that could streamline this process, but was aware that introducing new software into the recruiters' workflow could be a lengthy process without a well-planned strategy. The challenges included change management, infrastructure, internal promotion, and measurement. The firm needed to carefully plan and communicate the change to all team members. The introduction of a new tool required key processes to be in place and streamlined. Promoting the success of the product internally was another hurdle. Lastly, the firm lacked a way to measure its team's social recruiting activity, making it difficult to manage and improve processes.

About Customer

HireMinds is a leading search firm based in Boston/Cambridge and San Francisco. The firm specializes in Marketing & Creative, Technology, and Science recruiting. Its specialized focus allows its team of recruiters to better connect top talent with the best jobs on either coast. The firm's president, David Hayes, is committed to leveraging social media for recruiting and has been instrumental in implementing Bullhorn Reach Team to centralize the firm's social recruiting activity while preserving brand consistency across social media channels.

Solution

HireMinds chose Bullhorn Reach Team as a solution to these challenges. To encourage adoption, Hayes built a contest that awarded $50 to the recruiter with the highest number of inquiries sourced through Bullhorn Reach. Weekly meetings were used to share lessons learned and set new goals, including those related to Bullhorn activity. An intensive 8-week onboarding program was implemented, which included a social media session revolving largely around using Bullhorn Reach. This training session helped maintain high adoption rates for new hires. The firm implemented Bullhorn Reach Team in August 2012 with 20 users and achieved a 100% adoption rate of the product within four weeks, allowing HireMinds to reach a broader network of over 21,000 social connections.

Impact #1	The implementation of Bullhorn Reach Team has brought several operational benefits to HireMinds. The tool has allowed the firm to use social media networks on behalf of their clients in a way that competitors aren't able to do as easily. It has increased the brand's visibility across social networking sites, earning them new business. The tool also appeals to recent graduates looking to join a cutting-edge, technology-savvy recruiting firm. Furthermore, it has empowered the firm's president to promote a social strategy more because he can actually see the results of it. Overall, the adoption of Bullhorn Reach Team has become part of the fabric of the company, integrating social media into their recruiting efforts in a measurable and effective way.

Impact #1

The implementation of Bullhorn Reach Team has brought several operational benefits to HireMinds. The tool has allowed the firm to use social media networks on behalf of their clients in a way that competitors aren't able to do as easily. It has increased the brand's visibility across social networking sites, earning them new business. The tool also appeals to recent graduates looking to join a cutting-edge, technology-savvy recruiting firm. Furthermore, it has empowered the firm's president to promote a social strategy more because he can actually see the results of it. Overall, the adoption of Bullhorn Reach Team has become part of the fabric of the company, integrating social media into their recruiting efforts in a measurable and effective way.

Benefit #1	HireMinds achieved a 100% adoption rate of Bullhorn Reach within four weeks.
Benefit #2	The firm was able to reach a broader network of over 21,000 social connections.
Benefit #3	HireMinds maintained an 85% publish rate of open jobs to their website, making it easier to republish via Bullhorn Reach.

Benefit #1

HireMinds achieved a 100% adoption rate of Bullhorn Reach within four weeks.

Benefit #2

The firm was able to reach a broader network of over 21,000 social connections.

Benefit #3

HireMinds maintained an 85% publish rate of open jobs to their website, making it easier to republish via Bullhorn Reach.

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Overview

HireMinds Achieves 100% Social Media Adoption with Bullhorn Reach

Operational Impact

Quantitative Benefit