6sense
Case Studies
hireEZ Boosts Open Opportunities by 40% with 6sense ABM Implementation
Overview
hireEZ Boosts Open Opportunities by 40% with 6sense ABM Implementation6sense |
Platform as a Service (PaaS) - Application Development Platforms | |
Oil & Gas | |
Product Research & Development Sales & Marketing | |
System Integration | |
Operational Impact
The implementation of 6sense transformed hireEZ's revenue system in less than two years. Account-based marketing (ABM) was a new concept for hireEZ when Vu Thai joined the team, but 6sense made it easy for the team to adopt an account-based mindset. The results were significant, with a 40% increase in open opportunities, a 19% decrease in sales cycle length, and a 17% increase in inbound pipeline contribution. Moreover, 6sense empowered hireEZ’s sales and marketing team members to work more collaboratively. The company plans to continue optimizing their ABM strategies with a unified mindset. | |
Quantitative Benefit
40% increase in open opportunities | |
19% decrease in sales cycle length | |
17% increase in inbound pipeline contribution | |