Celigo Case Studies HighJump's Customized Integrations for Enhanced Data Management and Campaign Tracking

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	HighJump's Customized Integrations for Enhanced Data Management and Campaign Tracking Celigo

HighJump's Customized Integrations for Enhanced Data Management and Campaign Tracking

Celigo

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries	Equipment & Machinery
Applicable Functions	Logistics & Transportation
Use Cases	Mass Customization Supply Chain Visibility
Services	System Integration
Challenge	HighJump, a global software company specializing in supply chain management solutions, was facing challenges in managing and synchronizing data between their NetSuite CRM and Hubspot applications. They collected contact information from various sources like web forms and email campaigns, which flowed into these applications depending on where they were collected. Campaigns were created in Hubspot, but responses were mapped in NetSuite. This necessitated a two-way integration between NetSuite CRM and HubSpot to unify contact information and campaign updates. Initially, the data syncing was done manually, which was time-consuming and inefficient. An attempt to automate the process using an integration tool from a smaller vendor proved unsatisfactory due to inadequate support and lack of control over the integrations. Read More
About Customer	HighJump is a global software company that specializes in providing supply chain management solutions. Their services cater to 3PL, warehouse, and logistics ecosystems. With over 10,000 customers worldwide, including many at the enterprise level, HighJump is a leader in the supply chain management software market. Their innovative products have helped them carve a niche in the industry. HighJump uses NetSuite CRM and Hubspot to track their contacts and leads, as well as manage their campaigns. They are headquartered in Johnstown, Colorado, USA. Read More
Solution	To address these challenges, HighJump chose Celigo for its acclaimed support team and its emphasis on user ownership of integrations. HighJump's team built the Hubspot-NetSuite CRM integration themselves, with the support of Celigo’s technical team. They found that integrations built on Integrator.io could be adjusted to their needs. Initially, the data flows threw a lot of exceptions, which were actually data quirks between Hubspot and NetSuite, such as duplicate records. To improve user experience, these quirks were categorized into different buckets. With Celigo’s technical support, HighJump's team was able to redesign the flows to fit these needs, resulting in a 90% reduction in errors. HighJump is now working on expanding their use of Integrator.io to integrate Salesforce with the rest of their systems. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

Equipment & Machinery

Applicable Functions

Logistics & Transportation

Use Cases

Mass Customization

Supply Chain Visibility

Services

System Integration

Challenge

HighJump, a global software company specializing in supply chain management solutions, was facing challenges in managing and synchronizing data between their NetSuite CRM and Hubspot applications. They collected contact information from various sources like web forms and email campaigns, which flowed into these applications depending on where they were collected. Campaigns were created in Hubspot, but responses were mapped in NetSuite. This necessitated a two-way integration between NetSuite CRM and HubSpot to unify contact information and campaign updates. Initially, the data syncing was done manually, which was time-consuming and inefficient. An attempt to automate the process using an integration tool from a smaller vendor proved unsatisfactory due to inadequate support and lack of control over the integrations.

About Customer

HighJump is a global software company that specializes in providing supply chain management solutions. Their services cater to 3PL, warehouse, and logistics ecosystems. With over 10,000 customers worldwide, including many at the enterprise level, HighJump is a leader in the supply chain management software market. Their innovative products have helped them carve a niche in the industry. HighJump uses NetSuite CRM and Hubspot to track their contacts and leads, as well as manage their campaigns. They are headquartered in Johnstown, Colorado, USA.

Solution

To address these challenges, HighJump chose Celigo for its acclaimed support team and its emphasis on user ownership of integrations. HighJump's team built the Hubspot-NetSuite CRM integration themselves, with the support of Celigo’s technical team. They found that integrations built on Integrator.io could be adjusted to their needs. Initially, the data flows threw a lot of exceptions, which were actually data quirks between Hubspot and NetSuite, such as duplicate records. To improve user experience, these quirks were categorized into different buckets. With Celigo’s technical support, HighJump's team was able to redesign the flows to fit these needs, resulting in a 90% reduction in errors. HighJump is now working on expanding their use of Integrator.io to integrate Salesforce with the rest of their systems.

Impact #1	The implementation of Celigo's Integrator.io has brought about significant operational improvements for HighJump. The automation of data syncing between NetSuite CRM and Hubspot has not only saved time and resources but also improved the accuracy and efficiency of data management. The ability to customize integrations according to their needs has given HighJump better control over their data flows. The reduction in errors has improved user experience and confidence in the system. The attentive support from Celigo’s technical team has made the implementation of custom integrations a smooth process. HighJump is now planning to expand the use of Integrator.io to integrate Salesforce with their other systems, further enhancing their operational efficiency.

Impact #1

The implementation of Celigo's Integrator.io has brought about significant operational improvements for HighJump. The automation of data syncing between NetSuite CRM and Hubspot has not only saved time and resources but also improved the accuracy and efficiency of data management. The ability to customize integrations according to their needs has given HighJump better control over their data flows. The reduction in errors has improved user experience and confidence in the system. The attentive support from Celigo’s technical team has made the implementation of custom integrations a smooth process. HighJump is now planning to expand the use of Integrator.io to integrate Salesforce with their other systems, further enhancing their operational efficiency.

Benefit #1	On any given month, 50,000-100,000 contacts seamlessly flow through HighJump’s customized two-way integrations on Integrator.io.
Benefit #2	One integration flow saw a 90% reduction in errors after redesigning with Celigo's support.
Benefit #3	Significant time and resources were saved by automating the data syncs that were previously done manually.

Benefit #1

On any given month, 50,000-100,000 contacts seamlessly flow through HighJump’s customized two-way integrations on Integrator.io.

Benefit #2

One integration flow saw a 90% reduction in errors after redesigning with Celigo's support.

Benefit #3

Significant time and resources were saved by automating the data syncs that were previously done manually.

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Overview

HighJump's Customized Integrations for Enhanced Data Management and Campaign Tracking

Operational Impact

Quantitative Benefit