Cloudinary Case Studies High Performance App for High Performing Athletes

Edit This Case Study Record

	High Performance App for High Performing Athletes Cloudinary

High Performance App for High Performing Athletes

Cloudinary

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries	Consumer Goods Healthcare & Hospitals
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Digital Twin Remote Collaboration
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Under Armour, a global leader in performance footwear, apparel, and equipment, was looking to extend its brand through the Under Armour Connected Fitness™ platform. This platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo, and MyFitnessPal. As Under Armour was creating UA Record, developers began looking for a solution that would enable it to host a large quantity of images and video, and simplify image sizing and transformation. The company’s various fitness apps – which encourage professional athletes and weekend warriors to share images and other details of their workouts – have more than 150 million registered users. Developers researched various solutions that could meet their needs. Read More
About Customer	Under Armour is a global leader in performance footwear, apparel, and equipment, made for athletes. An extension of its brand is the Under Armour Connected Fitness™ platform, which powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo, and MyFitnessPal. UA Record is Under Armour’s definitive health and fitness network. Launched at the Consumer Electronics Show in January 2015, UA Record serves as a dashboard providing a single view of data from various fitness tracking devices and apps. UA Record enables users to sync a wide array of data, including motion and GPS activity tracking from mobile sensors and third-party devices, and provides analysis from individual workouts and a total snapshot of users’ progress, including steps, sleep, caloric burn, heart rate, and weight. Read More
Solution	Under Armour decided to implement Cloudinary, a solution that could not only host their growing collection of images and transform them for fast delivery, but also would allow them to back up images in their own Amazon bucket and provided strong documentation and SDKs to help them deploy it. Once the decision to implement Cloudinary was made, Under Armour was able to quickly take the solution into production and began moving much of its content for UA Record and MapMyFitness to Cloudinary in late 2014/early 2015. Cloudinary hosts profile images for users of those two apps, as well as their status posts, which can include photo and video attachments. All totaled, as of October 2015, more than 5.5 million images were in Cloudinary, and growing by 10% per month. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Infrastructure as a Service (IaaS) - Cloud Storage Services

Applicable Industries

Consumer Goods

Healthcare & Hospitals

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Digital Twin

Remote Collaboration

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Under Armour, a global leader in performance footwear, apparel, and equipment, was looking to extend its brand through the Under Armour Connected Fitness™ platform. This platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo, and MyFitnessPal. As Under Armour was creating UA Record, developers began looking for a solution that would enable it to host a large quantity of images and video, and simplify image sizing and transformation. The company’s various fitness apps – which encourage professional athletes and weekend warriors to share images and other details of their workouts – have more than 150 million registered users. Developers researched various solutions that could meet their needs.

About Customer

Under Armour is a global leader in performance footwear, apparel, and equipment, made for athletes. An extension of its brand is the Under Armour Connected Fitness™ platform, which powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo, and MyFitnessPal. UA Record is Under Armour’s definitive health and fitness network. Launched at the Consumer Electronics Show in January 2015, UA Record serves as a dashboard providing a single view of data from various fitness tracking devices and apps. UA Record enables users to sync a wide array of data, including motion and GPS activity tracking from mobile sensors and third-party devices, and provides analysis from individual workouts and a total snapshot of users’ progress, including steps, sleep, caloric burn, heart rate, and weight.

Solution

Under Armour decided to implement Cloudinary, a solution that could not only host their growing collection of images and transform them for fast delivery, but also would allow them to back up images in their own Amazon bucket and provided strong documentation and SDKs to help them deploy it. Once the decision to implement Cloudinary was made, Under Armour was able to quickly take the solution into production and began moving much of its content for UA Record and MapMyFitness to Cloudinary in late 2014/early 2015. Cloudinary hosts profile images for users of those two apps, as well as their status posts, which can include photo and video attachments. All totaled, as of October 2015, more than 5.5 million images were in Cloudinary, and growing by 10% per month.

Impact #1	Cloudinary hosts profile images for users of UA Record and MapMyFitness, as well as their status posts, which can include photo and video attachments.
Impact #2	Under Armour was able to quickly take the solution into production and began moving much of its content for UA Record and MapMyFitness to Cloudinary in late 2014/early 2015.
Impact #3	Cloudinary allows Under Armour to back up images in their own Amazon bucket and provides strong documentation and SDKs to help them deploy it.

Impact #1

Cloudinary hosts profile images for users of UA Record and MapMyFitness, as well as their status posts, which can include photo and video attachments.

Impact #2

Under Armour was able to quickly take the solution into production and began moving much of its content for UA Record and MapMyFitness to Cloudinary in late 2014/early 2015.

Impact #3

Cloudinary allows Under Armour to back up images in their own Amazon bucket and provides strong documentation and SDKs to help them deploy it.

Benefit #1	As of October 2015, more than 5.5 million images were in Cloudinary, and growing by 10% per month.
Benefit #2	The company’s various fitness apps have more than 150 million registered users.

Benefit #1

As of October 2015, more than 5.5 million images were in Cloudinary, and growing by 10% per month.

Benefit #2

The company’s various fitness apps have more than 150 million registered users.

Download PDF Version

Overview

High Performance App for High Performing Athletes

Operational Impact

Quantitative Benefit