Infobip
Case Studies
HFC Bank's Digital Transformation: Leveraging WhatsApp Business Platform for Enhanced Customer Engagement
Overview
HFC Bank's Digital Transformation: Leveraging WhatsApp Business Platform for Enhanced Customer EngagementInfobip |
Analytics & Modeling - Computer Vision Software Platform as a Service (PaaS) - Application Development Platforms | |
Education Finance & Insurance | |
Leasing Finance Automation Machine to Machine Payments | |
Operational Impact
The implementation of the WhatsApp Business Platform and two-way SMS has been a game-changer for HFC. It has enabled the bank to have more customer interactions, thereby increasing the number of transactions per customer and the range of products and services they were typically using. The customer journey has changed entirely, with access to the chat granted on an individual and personalized basis. Customers are now required to save the bank’s WhatsApp phone number to subscribe to this service. The bank's customers have expressed satisfaction with this new mode of interaction, appreciating that Infobip understood their vision and delivered on their requirements. | |