Demandbase
Case Studies
Hexagon's Strategic ABM Approach with Demandbase
Overview
Hexagon's Strategic ABM Approach with DemandbaseDemandbase |
Platform as a Service (PaaS) - Application Development Platforms | |
Cement Equipment & Machinery | |
Sales & Marketing | |
Autonomous Transport Systems Transportation Simulation | |
Operational Impact
With Demandbase, Hexagon has significantly improved their go-to-market strategy. They have fostered more collaboration between sales and marketing, leading to a more account-centric approach. The creation of a cross-functional ABM Council has allowed them to review data, initiatives, and agree on a path forward for their GTM strategy. They have also been able to create more personalized buyer experiences by tailoring content based on the journey stage, intent signals, and levels of engagement from each account. This has resulted in more productive conversations and a better buyer experience. Furthermore, they have been able to measure the success of their ABM program, which was not possible before implementing Demandbase. This has helped them better plan for the future and has positively impacted their larger GTM strategy. | |
Quantitative Benefit
60% of target accounts engaged over a 6-month period | |
278% higher click-through rates on personalized ads | |
49% higher page views with personalized experiences | |