Progress
Case Studies
Herold Business Data Gmbh Generates New Revenue Using Marklogic
Overview
Herold Business Data Gmbh Generates New Revenue Using MarklogicProgress |
Application Infrastructure & Middleware - Database Management & Storage Platform as a Service (PaaS) - Data Management Platforms | |
Business Operation Sales & Marketing | |
Data Science Services System Integration | |
Operational Impact
Faster Time to Value. HEROLD built its first product with MarkLogic in six months, crediting MarkLogic's out-of-the-box features as reducing development time. | |
Reduced Infrastructure Complexity and Cost. Using MarkLogic, HEROLD created a central repository for information that consolidated as many as 15 separate systems onto one MarkLogic database platform. The MarkLogic system quickly ingested large amounts of structured and unstructured data from HEROLD's data sales and address marketing businesses, its customer statistic data, and the data that came along with its acquisition. With fewer systems, HEROLD greatly reduced the complexity and cost while increasing the value of its existing infrastructure. | |
New Revenue Opportunities. The three new products HEROLD built using MarkLogic let the company monetize its data in several different ways. It opened new sales channels by making products searchable across its directory portal, as well as turning those product directories into widgets that customers could incorporate into their own web properties to help drive sales. Additionally, the company created a maintenance and fulfillment business out of its new product search. This allows customers to search, find and buy products, as well as get them shipped or marked for pickup in a brick and mortar store. HEROLD also turned directory data into a search engine marketing and segmentation product, and improved data quality by 20 percent. | |
Quantitative Benefit
Improved data quality by 20 percent. | |