Brightpearl Case Studies Heritage Brand Coes Embraces Future with Brightpearl and Shopify Plus
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Heritage Brand Coes Embraces Future with Brightpearl and Shopify Plus

Brightpearl
Functional Applications - Warehouse Management Systems (WMS)
Platform as a Service (PaaS) - Application Development Platforms
E-Commerce
Retail
Procurement
Sales & Marketing
Inventory Management
Retail Store Automation
System Integration
Coes, a British formal wear company with a century-long history, was facing a significant challenge in the wake of the pandemic. The shift towards online shopping and the rapid evolution of e-commerce put pressure on the brand, known for its exceptional in-store service, to adapt or risk being left behind. The company, which operates six UK retail outlets and a Shopify Plus-powered website, recognized the need for a stronger online strategy and a complete overhaul of its operational infrastructure to meet increasing consumer expectations. The existing provider, MS Dynamics, was pushing an unsuitable upgrade, and the lack of customization was causing more problems than solutions. The brand was experiencing growing issues around sales visibility and stock accuracy, and an over-reliance on manual workflows and unreliable integrations.
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Coes is a British formal wear brand with a rich history dating back to 1928. The company, which is still family-run, has built a reputation for its first-rate garments, tailoring expertise, and personable in-store service. Today, Coes operates six retail outlets across the UK and employs 130 staff. The original flagship store in Ipswich spans 36,000 sq ft. In addition to its physical stores, Coes also operates an online store powered by Shopify Plus. Despite its long-standing history and success, Coes is not averse to change and innovation. Recognizing the shifting retail landscape, the company has taken steps to modernize its operations and align itself with the biggest players in retail.
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Coes turned to Brightpearl for a solution, implementing its retail operating system (ROS) to supercharge their processes. The implementation was completed in just 120 days, a stark contrast to the up to two years it can take to install legacy ERPs. Brightpearl's 24/7 customer support, including a dedicated account management team and regular check-ins, provided invaluable assistance during the transition. The ROS brought significant improvements to the business, particularly in inventory management and increasing visibility across sales channels. Brightpearl's built-for-retail features, such as the Demand Planner tool, enabled data-driven sales forecasting, informed purchasing decisions, and boosted profits. The previously manual process of transferring invoices became seamless with Brightpearl's advanced accounting functionality. The powerful Automation Engine streamlined and automated time-heavy manual processes such as ordering, warehouse, shipping, and fulfillment. The integration with their existing e-commerce platform, Shopify Plus, was a key factor in their decision to choose Brightpearl.
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The adoption of Brightpearl's ROS has brought about a transformation in Coes' operations. The system's built-for-retail features and advanced accounting functionality have streamlined processes, improved efficiency, and boosted profits. The automation of previously manual tasks has freed up time and resources, allowing the company to focus on other areas of the business. The integration with Shopify Plus has enhanced the brand's online presence and e-commerce capabilities. With Brightpearl's scalable ROS in place as their central source of truth, Coes is well-positioned for continued success and longevity in the retail industry.
Implementation of Brightpearl's ROS completed in just 120 days, significantly faster than the up to two years it can take to install legacy ERPs.
Significant improvements in inventory management and sales visibility across channels.
Automation of time-heavy manual processes such as ordering, warehouse, shipping, and fulfillment.
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