C5i Case Studies Helped a global technology vendor integrate data from multiple communication channels for more effective campaigns

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	Helped a global technology vendor integrate data from multiple communication channels for more effective campaigns C5i

Helped a global technology vendor integrate data from multiple communication channels for more effective campaigns

C5i

Technology Category	Application Infrastructure & Middleware - Data Visualization Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	The client, a leading technology company, was facing several challenges. They wanted a unified view of their customers across different business lines – B2C, B2B, EPP and B2V. Insufficient customer details and incorrect data was leading to inaccurate customer targeting causing low customer conversions. Lack of integration among different databases and inability to link data among them hampered plans to create a centralized database and “single view of the customer”. They were also unable to measure the efficacy of their marketing plans. Read More
About Customer	The customer is a leading technology company operating globally. They have multiple business lines including B2C, B2B, EPP and B2V. The company was struggling with insufficient customer details and incorrect data, which was leading to inaccurate customer targeting and low customer conversions. They had different databases for different business lines and were unable to integrate the data among them. This was hampering their plans to create a centralized database and achieve a “single view of the customer”. They were also unable to measure the efficacy of their marketing plans. Read More
Solution	Blueocean Market Intelligence conducted a detailed and in-depth analytics workshop to build an initial understanding of business requirements and priorities. They set up a cloud-based technology stack to deliver a global and scalable solution. They developed a host of APIs and other data bridges to integrate data from various client-owned and third party platforms. They created metadata and schemas to be leveraged for scale and leveraged industry MDM best practices to drive effective data storage practices. They developed visualizations by leveraging the industry-leading platform Tableau and created various analytics applications to meet business requirements. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

The client, a leading technology company, was facing several challenges. They wanted a unified view of their customers across different business lines – B2C, B2B, EPP and B2V. Insufficient customer details and incorrect data was leading to inaccurate customer targeting causing low customer conversions. Lack of integration among different databases and inability to link data among them hampered plans to create a centralized database and “single view of the customer”. They were also unable to measure the efficacy of their marketing plans.

About Customer

The customer is a leading technology company operating globally. They have multiple business lines including B2C, B2B, EPP and B2V. The company was struggling with insufficient customer details and incorrect data, which was leading to inaccurate customer targeting and low customer conversions. They had different databases for different business lines and were unable to integrate the data among them. This was hampering their plans to create a centralized database and achieve a “single view of the customer”. They were also unable to measure the efficacy of their marketing plans.

Solution

Blueocean Market Intelligence conducted a detailed and in-depth analytics workshop to build an initial understanding of business requirements and priorities. They set up a cloud-based technology stack to deliver a global and scalable solution. They developed a host of APIs and other data bridges to integrate data from various client-owned and third party platforms. They created metadata and schemas to be leveraged for scale and leveraged industry MDM best practices to drive effective data storage practices. They developed visualizations by leveraging the industry-leading platform Tableau and created various analytics applications to meet business requirements.

Impact #1	Integrated data from 45+ sources and scaled up unified customer database
Impact #2	9,000 pieces of intelligence output delivered weekly
Impact #3	425 plus business users leveraging the solution to drive business strategies

Impact #1

Integrated data from 45+ sources and scaled up unified customer database

Impact #2

9,000 pieces of intelligence output delivered weekly

Impact #3

425 plus business users leveraging the solution to drive business strategies

Benefit #1	Lift of 17.5% on the up-sell and cross-sell programs
Benefit #2	Improved NPS by twenty basis points

Benefit #1

Lift of 17.5% on the up-sell and cross-sell programs

Benefit #2

Improved NPS by twenty basis points

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Overview

Helped a global technology vendor integrate data from multiple communication channels for more effective campaigns

Operational Impact

Quantitative Benefit