MoEngage
Case Studies
Helpchat Boosts Email Campaign Open Rates by 34% with MoEngage
Overview
Operational Impact
By leveraging MoEngage's capabilities, Helpchat was able to significantly improve its user onboarding process and overall app engagement. The company was able to effectively introduce new users to the app's features, resulting in a higher level of engagement from the onset. The segmented email campaigns and push notifications also helped to re-engage inactive users, driving app usage. Most importantly, the feedback gathered from users who uninstalled the app provided invaluable insights for improving the app's features and usability. This proactive approach to user feedback not only led to necessary changes in the app but also demonstrated Helpchat's commitment to providing a user-centric experience, which could potentially lead to higher user satisfaction and loyalty in the long run. | |
Quantitative Benefit
Helpchat's onboarding emails engaged up to 20% of recipients | |
Segmented email campaigns and push notifications resulted in 17% of inactive users engaging with the email | |
Email engagement with users who uninstalled the app reached up to 34% | |