AppFolio Case Studies Hela Management: Scaling Growth with AppFolio's AI Leasing Assistant

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	Hela Management: Scaling Growth with AppFolio's AI Leasing Assistant AppFolio

Hela Management: Scaling Growth with AppFolio's AI Leasing Assistant

AppFolio

Applicable Industries	Buildings
Applicable Functions	Maintenance
Use Cases	Inventory Management Leasing Finance Automation
Challenge	Hela Management, a property management company established in 2012, manages over 800 single and multifamily units in the Detroit metro area and Southeast Michigan. The company aims to quadruple in size over the next 3-5 years. However, one of the significant challenges they faced was maximizing their employees' time. With a geographically diverse portfolio, their leasing team struggled to keep up with the inbound. The team's time was heavily consumed with scheduling, booking, and confirming showings across their properties, leading to missed leads and a negative impact on their bottom line. Their previous solution, Buildium, was not meeting the needs of their rapidly growing business. Read More
About Customer	Hela Management is a property management company based in Detroit, Michigan. Established in 2012, the company owns and manages over 800 single and multifamily units in the Detroit metro area and throughout Southeast Michigan. The company's goal is to quadruple in size over the next 3-5 years. Co-Founder and President Jordan Friedman runs the business using AppFolio Property Manager PLUS. The company prioritizes maintaining complete and accurate data in AppFolio, which has allowed them to gain better insights into their business and grow more efficiently. Read More
Solution	Hela Management chose AppFolio Property Manager PLUS as their technology partner to overcome their challenges. The scalability and user-friendly interface of AppFolio compelled them to make the switch. AppFolio's AI Leasing Assistant, Lisa, was a significant part of the solution. Lisa was able to handle the back-and-forth communication and schedule showings, freeing up the team to focus on showing and leasing the units. This solution significantly cut down on time spent coordinating leasing tasks. AppFolio's constant innovation and addition of new features made it a natural progression and integration for Hela Management. The company now runs its business from top to bottom using AppFolio, enabling greater visibility across financials, reporting, maintenance, and leasing. Read More Log in to view content
Contents

Applicable Industries

Buildings

Applicable Functions

Maintenance

Use Cases

Inventory Management

Leasing Finance Automation

Challenge

Hela Management, a property management company established in 2012, manages over 800 single and multifamily units in the Detroit metro area and Southeast Michigan. The company aims to quadruple in size over the next 3-5 years. However, one of the significant challenges they faced was maximizing their employees' time. With a geographically diverse portfolio, their leasing team struggled to keep up with the inbound. The team's time was heavily consumed with scheduling, booking, and confirming showings across their properties, leading to missed leads and a negative impact on their bottom line. Their previous solution, Buildium, was not meeting the needs of their rapidly growing business.

About Customer

Hela Management is a property management company based in Detroit, Michigan. Established in 2012, the company owns and manages over 800 single and multifamily units in the Detroit metro area and throughout Southeast Michigan. The company's goal is to quadruple in size over the next 3-5 years. Co-Founder and President Jordan Friedman runs the business using AppFolio Property Manager PLUS. The company prioritizes maintaining complete and accurate data in AppFolio, which has allowed them to gain better insights into their business and grow more efficiently.

Solution

Hela Management chose AppFolio Property Manager PLUS as their technology partner to overcome their challenges. The scalability and user-friendly interface of AppFolio compelled them to make the switch. AppFolio's AI Leasing Assistant, Lisa, was a significant part of the solution. Lisa was able to handle the back-and-forth communication and schedule showings, freeing up the team to focus on showing and leasing the units. This solution significantly cut down on time spent coordinating leasing tasks. AppFolio's constant innovation and addition of new features made it a natural progression and integration for Hela Management. The company now runs its business from top to bottom using AppFolio, enabling greater visibility across financials, reporting, maintenance, and leasing.

Impact #1	With the implementation of AppFolio's AI Leasing Assistant, Lisa, Hela Management has seen significant operational improvements. The company has been able to scale its growth in units without increasing headcount. Lisa's ability to handle communication and schedule showings has allowed the team to focus on more critical tasks, such as showing and leasing the units. This has resulted in a more efficient leasing process and faster leasing of units. Furthermore, the company now has more insights into their business with perfectly accurate data, providing visibility they never had before. The company is confident that AppFolio can support their goal to quadruple in size over the next few years.

Impact #1

With the implementation of AppFolio's AI Leasing Assistant, Lisa, Hela Management has seen significant operational improvements. The company has been able to scale its growth in units without increasing headcount. Lisa's ability to handle communication and schedule showings has allowed the team to focus on more critical tasks, such as showing and leasing the units. This has resulted in a more efficient leasing process and faster leasing of units. Furthermore, the company now has more insights into their business with perfectly accurate data, providing visibility they never had before. The company is confident that AppFolio can support their goal to quadruple in size over the next few years.

Benefit #1	Lisa entered over 24,000 guest cards
Benefit #2	Lisa sent over 118,000 messages to prospects
Benefit #3	Lisa booked over 2,500 showings

Benefit #1

Lisa entered over 24,000 guest cards

Benefit #2

Lisa sent over 118,000 messages to prospects

Benefit #3

Lisa booked over 2,500 showings

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Overview

Hela Management: Scaling Growth with AppFolio's AI Leasing Assistant

Operational Impact

Quantitative Benefit