Canto Case Studies Heinen’s Grocery Store Enhances Content Creation and Collaboration with Canto

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	Heinen’s Grocery Store Enhances Content Creation and Collaboration with Canto Canto

Heinen’s Grocery Store Enhances Content Creation and Collaboration with Canto

Canto

Technology Category	Application Infrastructure & Middleware - Middleware, SDKs & Libraries Functional Applications - Enterprise Asset Management Systems (EAM)
Applicable Industries	Consumer Goods Retail
Applicable Functions	Sales & Marketing
Use Cases	Asset Health Management (AHM) Retail Store Automation
Challenge	Heinen’s Grocery Store, a family-owned grocer in the Midwest, was facing a significant challenge in managing their content creation process. With over 20 stores in different cities, the marketing team had to create multiple versions of assets for weekly promotions, resulting in a vast amount of content that needed to be found and shared efficiently. The marketing team was responsible for all materials showcasing products in-store and online, and they contracted external designers to create the artwork. However, the team faced disruptions in their workflows due to an unorganized system of storing and sharing graphics, imagery, and videos. If a team member needed a specific graphic that they didn’t commission, it was difficult to locate it, leading to productivity barriers. Read More
About Customer	Heinen’s Grocery Store is a family-owned grocer based in the Midwest. Founded in 1929, the operation has been passed down through four generations. The company operates 23 locations, each known for stocking local products and Heinen’s private label. The Director of Marketing at Heinen’s, Jackie Shultz, leads the marketing team and oversees all channels – email, social media, website, advertising, and print. She works with various departments within the company to uphold the Heinen’s brand throughout every project. Read More
Solution	Heinen’s Grocery Store implemented Canto, a digital asset management solution, to streamline their content creation process. With Canto, all finalized assets, including images and videos, are stored in one place, allowing team members to quickly find the files they need for their specific campaigns. The system has been in use for over two years and its flexibility allows the team to update the library’s organizational structure as their needs evolve. Canto also offers a resize-upon-download feature, enabling the team to store only one high-resolution file but download it in varying dimensions as required. Furthermore, the team uses personalized upload links for external graphic designers to upload artwork directly into their Canto library. This has transformed their Canto library into a 'news feed' for the department, keeping everyone informed and up to date, and enhancing collaboration. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Functional Applications - Enterprise Asset Management Systems (EAM)

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Sales & Marketing

Use Cases

Asset Health Management (AHM)

Retail Store Automation

Challenge

Heinen’s Grocery Store, a family-owned grocer in the Midwest, was facing a significant challenge in managing their content creation process. With over 20 stores in different cities, the marketing team had to create multiple versions of assets for weekly promotions, resulting in a vast amount of content that needed to be found and shared efficiently. The marketing team was responsible for all materials showcasing products in-store and online, and they contracted external designers to create the artwork. However, the team faced disruptions in their workflows due to an unorganized system of storing and sharing graphics, imagery, and videos. If a team member needed a specific graphic that they didn’t commission, it was difficult to locate it, leading to productivity barriers.

About Customer

Heinen’s Grocery Store is a family-owned grocer based in the Midwest. Founded in 1929, the operation has been passed down through four generations. The company operates 23 locations, each known for stocking local products and Heinen’s private label. The Director of Marketing at Heinen’s, Jackie Shultz, leads the marketing team and oversees all channels – email, social media, website, advertising, and print. She works with various departments within the company to uphold the Heinen’s brand throughout every project.

Solution

Heinen’s Grocery Store implemented Canto, a digital asset management solution, to streamline their content creation process. With Canto, all finalized assets, including images and videos, are stored in one place, allowing team members to quickly find the files they need for their specific campaigns. The system has been in use for over two years and its flexibility allows the team to update the library’s organizational structure as their needs evolve. Canto also offers a resize-upon-download feature, enabling the team to store only one high-resolution file but download it in varying dimensions as required. Furthermore, the team uses personalized upload links for external graphic designers to upload artwork directly into their Canto library. This has transformed their Canto library into a 'news feed' for the department, keeping everyone informed and up to date, and enhancing collaboration.

Impact #1	The implementation of Canto has significantly improved the operational efficiency of Heinen’s Grocery Store's marketing team. The team can now find the assets they need instantly, eliminating the need to ask colleagues where files are or dig through unorganized desktop folders. This has removed bottlenecks in their workflow, enabling them to flow freely through the creative process. The nature of retail requires the team to work quickly to distribute essential material for daily and weekly promotions. With Canto, they have been able to meet these demands more effectively, enhancing their productivity and collaboration.

Impact #1

The implementation of Canto has significantly improved the operational efficiency of Heinen’s Grocery Store's marketing team. The team can now find the assets they need instantly, eliminating the need to ask colleagues where files are or dig through unorganized desktop folders. This has removed bottlenecks in their workflow, enabling them to flow freely through the creative process. The nature of retail requires the team to work quickly to distribute essential material for daily and weekly promotions. With Canto, they have been able to meet these demands more effectively, enhancing their productivity and collaboration.

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Overview

Heinen’s Grocery Store Enhances Content Creation and Collaboration with Canto

Operational Impact