Microsoft Case Studies HEINEKEN Uses the Cloud to Reach 10.5 Million Consumers
HEINEKEN Uses the Cloud to Reach 10.5 Million ConsumersMicrosoft
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Infrastructure as a Service (IaaS) - Cloud Storage Services
Food & Beverage
Sales & Marketing
|[Data Management - Connectivity Stability]|
HEINEKEN used Microsoft Azure to achieve 100 percent reliability on a massive scale.
|[Efficiency Improvement - Communication]|
Microsoft Azure minimized the latency which enabled real-time game playing features.
|Latency rates ranged from 7 milliseconds to 535 milliseconds, with typical rates clustering between 200 and 300 milliseconds.|
|The platform exceeded its service-level agreement with good performance in the UCL campaign, supporting 2 million gameplays per hour and with capacity for more than 40 million players in all.|