Case Studies Heineken UK Ltd. Expands Trading Community and Visibility with BluJay’s EDI Platform

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	Heineken UK Ltd. Expands Trading Community and Visibility with BluJay’s EDI Platform

Heineken UK Ltd. Expands Trading Community and Visibility with BluJay’s EDI Platform

Technology Category	Application Infrastructure & Middleware - API Integration & Management Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Food & Beverage Retail
Applicable Functions	Business Operation Procurement Sales & Marketing
Use Cases	Digital Thread Process Control & Optimization Supply Chain Visibility Track & Trace of Assets
Services	Cloud Planning, Design & Implementation Services Software Design & Engineering Services System Integration
Challenge	Heineken needed to transition to a flexible platform with a fully hosted and managed EDI service to remove the reliance on in-house solutions and resources. The company wanted to streamline the process for adding new partners and messages to make operations more efficient and reduce errors. Heineken’s goals for improvement included overcoming high annual license fees, increasing maintenance and support costs, the need for in-house expertise, and high overhead to maintain knowledge and make changes. Additionally, they aimed to extend the use of electronic trading to the wider supplier community and maximize electronic trading to streamline operations and become more efficient. Read More
About Customer	Heineken is the number-one brewer in Europe and the third-largest brewer in the world by volume. With a long and proud history as an independent global brewer, Heineken is the leading cider and beer producer in the UK and the name behind iconic drinks brands such as Strongbow, Bulmers, Foster’s, Kronenbourg 1664, and Desperados, as well as a full range of specialty brands. Heineken has operations in over 70 countries and more than 85,000 employees across the globe. Founded in 1864 and headquartered in Amsterdam, NL, Heineken distributes its products in 178 countries around the world. Read More
Solution	Following a comprehensive selection process, Heineken UK Ltd selected BluJay’s MessageBroker in 2009 to replace its in-house data transformation and EDI connectivity solutions. BluJay Solutions’ domain knowledge and ability to seamlessly replicate all existing mappings to/from EDI ensured customers and day-to-day business were unaffected by the change. MessageBroker’s flexible platform satisfied Heineken’s immediate requirements to add new partners and messages quickly and efficiently, eliminating the need to maintain EDI skills in-house. As a hosted solution, all systems were supported and monitored by BluJay on a 24/7 basis, ensuring reliability and continuity of service for all trading partners. The addition of MessageBroker Web allowed Heineken to trade electronically with hundreds of suppliers at a single stroke. Suppliers could access orders from Heineken and send invoices/messages back via a fully integrated and secure web portal without having to adopt additional EDI capabilities. BluJay’s MessageBroker Viewer provided Heineken with the level of visibility and control over the data it required, enabling quick and efficient response to customer and supplier queries. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Food & Beverage

Retail

Applicable Functions

Business Operation

Procurement

Sales & Marketing

Use Cases

Digital Thread

Process Control & Optimization

Supply Chain Visibility

Track & Trace of Assets

Services

Cloud Planning, Design & Implementation Services

Software Design & Engineering Services

System Integration

Challenge

Heineken needed to transition to a flexible platform with a fully hosted and managed EDI service to remove the reliance on in-house solutions and resources. The company wanted to streamline the process for adding new partners and messages to make operations more efficient and reduce errors. Heineken’s goals for improvement included overcoming high annual license fees, increasing maintenance and support costs, the need for in-house expertise, and high overhead to maintain knowledge and make changes. Additionally, they aimed to extend the use of electronic trading to the wider supplier community and maximize electronic trading to streamline operations and become more efficient.

About Customer

Heineken is the number-one brewer in Europe and the third-largest brewer in the world by volume. With a long and proud history as an independent global brewer, Heineken is the leading cider and beer producer in the UK and the name behind iconic drinks brands such as Strongbow, Bulmers, Foster’s, Kronenbourg 1664, and Desperados, as well as a full range of specialty brands. Heineken has operations in over 70 countries and more than 85,000 employees across the globe. Founded in 1864 and headquartered in Amsterdam, NL, Heineken distributes its products in 178 countries around the world.

Solution

Following a comprehensive selection process, Heineken UK Ltd selected BluJay’s MessageBroker in 2009 to replace its in-house data transformation and EDI connectivity solutions. BluJay Solutions’ domain knowledge and ability to seamlessly replicate all existing mappings to/from EDI ensured customers and day-to-day business were unaffected by the change. MessageBroker’s flexible platform satisfied Heineken’s immediate requirements to add new partners and messages quickly and efficiently, eliminating the need to maintain EDI skills in-house. As a hosted solution, all systems were supported and monitored by BluJay on a 24/7 basis, ensuring reliability and continuity of service for all trading partners. The addition of MessageBroker Web allowed Heineken to trade electronically with hundreds of suppliers at a single stroke. Suppliers could access orders from Heineken and send invoices/messages back via a fully integrated and secure web portal without having to adopt additional EDI capabilities. BluJay’s MessageBroker Viewer provided Heineken with the level of visibility and control over the data it required, enabling quick and efficient response to customer and supplier queries.

Impact #1	Heineken was able to expand their electronic trading community and improve visibility and control over all transactions with a single, hosted solution for all EDI transactions.
Impact #2	The ability to add new partners and messages quickly and efficiently eliminated the need to maintain EDI skills in-house.
Impact #3	BluJay’s MessageBroker Viewer provided Heineken with the level of visibility and control over the data it required, enabling quick and efficient response to customer and supplier queries.

Impact #1

Heineken was able to expand their electronic trading community and improve visibility and control over all transactions with a single, hosted solution for all EDI transactions.

Impact #2

The ability to add new partners and messages quickly and efficiently eliminated the need to maintain EDI skills in-house.

Impact #3

BluJay’s MessageBroker Viewer provided Heineken with the level of visibility and control over the data it required, enabling quick and efficient response to customer and supplier queries.

Benefit #1	75,000+ annual orders and invoices
Benefit #2	130,000 files transacted annually with over 65 customers
Benefit #3	1,400 suppliers transacting more than 75,000 orders and invoices each year

Benefit #1

75,000+ annual orders and invoices

Benefit #2

130,000 files transacted annually with over 65 customers

Benefit #3

1,400 suppliers transacting more than 75,000 orders and invoices each year

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Overview

Heineken UK Ltd. Expands Trading Community and Visibility with BluJay’s EDI Platform

Operational Impact

Quantitative Benefit