Sorted Case Studies Healthy Food Subscription Brand Streamlines Operations and Boosts Growth with IoT
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Healthy Food Subscription Brand Streamlines Operations and Boosts Growth with IoT

Sorted
Application Infrastructure & Middleware - Data Exchange & Integration
Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Food & Beverage
Transportation
Logistics & Transportation
Maintenance
Demand Planning & Forecasting
Last Mile Delivery
System Integration
The food box subscription brand, shipping over 600,000 parcels per year, was facing several challenges. The operational processes were laborious and complex, resulting in high costs. The brand was struggling with maintaining integrations, adding new carriers, and manual processes such as label generation. Additionally, the booming meal kit delivery and subscription market was increasing customer demand, making it difficult for the brand to keep up with competitors while maintaining customer experience. The brand also lacked visibility of the customer journey, with limited access to real-time third-party data across the post-purchase customer journey. They struggled to get a view on carrier performance and lacked the key insights needed to seamlessly support customers with delivery.
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The customer is a health-focused food box subscription brand that ships over 600,000 parcels per year, a figure that has doubled over 12 months. Since their launch in 2015, they have shipped millions of ingredients from small farms across the UK to provide customers with thousands of delicious meals every week. The brand is committed to sustainability and aims to increase the convenience of healthy food. They have ambitious growth plans and sought to simplify carrier integration and add more carriers to their delivery offering to scale their operations.
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The brand partnered with Sorted to streamline their operations and improve customer experience. Using Sorted's Ship, the brand was able to centralize all their carrier services in one hub, allowing them to switch or add new services quickly to meet online demand and mitigate risk. They also used Sorted's Track to own the customer journey from end-to-end. With delivery insights at their fingertips, the brand was able to proactively update customers on delivery progress with branded communications and notifications. The brand also implemented a single integration carrier cloud to simplify integration and boost efficiencies. This allowed them to easily reroute deliveries and react quickly to disruption without putting pressure on IT or customer-facing teams.
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The implementation of Sorted's solutions resulted in several operational benefits for the brand. They were able to take full ownership of the delivery experience end-to-end, giving them more flexibility and control. The use of automation empowered their teams and customers with the right insights at the right time. The brand also plans to build the platform out further to implement delivery tracking and proactive updates into their app. The simplified integration and boosted efficiencies allowed the brand to minimize risk and expand their delivery proposition to give customers more choice. The brand was also able to adapt and scale their operations quickly, maintaining customer experience and keeping promises.
Year-on-year growth of 27% in shipment volumes through Sorted Ship.
Significant reduction in high maintenance costs due to the implementation of a single integration carrier cloud.
Increased scalability and ability to meet growing customer demand.
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