Alteryx
Case Studies
Health Insurance Company Boosts Email Campaigns with Alteryx
Overview
Health Insurance Company Boosts Email Campaigns with AlteryxAlteryx |
Application Infrastructure & Middleware - Database Management & Storage Infrastructure as a Service (IaaS) - Cloud Databases | |
Equipment & Machinery Telecommunications | |
Sales & Marketing Warehouse & Inventory Management | |
Picking, Sorting & Positioning Usage-Based Insurance | |
Operational Impact
The adoption of Alteryx Designer has significantly improved the company's ability to execute email campaigns. Without Alteryx, the company was limited in the scope of campaigns they could execute. With Alteryx, they were able to increase the number of campaigns from 4 in 2015 to 31 in 2018. The campaigns have also been well-received by members, with nearly 50% open rates. The company has also experienced cost savings from these campaigns, which more than covers the licensing costs for Alteryx. Additionally, the company has seen improved retention rates for membership, which decreases costs and improves member satisfaction. Reporting results has also been made easier with the use of Alteryx in combination with Tableau. | |
Quantitative Benefit
Managed to execute 31 campaigns in 2018, up from 4 in 2015 | |
Achieved nearly 50% open rates on these campaigns | |
Experienced actual cost savings from these campaigns of between $25-65K per year | |