Haymarket Cuts Costs and Drives Revenue with QlikView

After the demonstration, Simon was able to build a sound business case for the deployment of QlikView Small Business Edition (now upgraded to QlikView Server Enterprise Edition). He began by seeking buy in from business leaders throughout the organisation. He spent a year building around 200 QlikView applications including 100 proof of concepts for 10 business units at Haymarket covering exhibitions, marketing, internet advertising, procurement, recruitment, and medical websites. By the end of 2011 there are expected to be more than 400 document users of QlikView, and a number of named users, with access to some 300+ million records. A key to the successful adoption of QlikView at Haymarket is that minimal central resource is needed, compared to traditional business intelligence (BI) tools such as BusinessObjects. Simon explains: “We so far have eight super users we have called local data controllers. These are the people who are already pulling together all the spreadsheets, accessing source systems and trying to combine different datasets together. They are expert Excel users with PivotTable reports and graphs. They know their business unit, its objectives, its processes and, most importantly, its data.”