solocal Case Studies Havas Voyages connects its online and offline offerings while boosting traffic by 41%

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	Havas Voyages connects its online and offline offerings while boosting traffic by 41% solocal

Havas Voyages connects its online and offline offerings while boosting traffic by 41%

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Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Supply Chain Visibility
Services	Data Science Services System Integration
Challenge	Havas Voyages, a leading travel agency in France, was looking to establish an online presence without cannibalizing its brick-and-mortar business. The company wanted to create a multichannel solution that would not only provide e-commerce functionality but also direct online traffic and offline prospects to its 350 agencies. The goal was to improve customer satisfaction by offering a seamless online to offline shopping experience. Read More
About Customer	Havas Voyages is a subsidiary of the Marietton Group and a leader within the French travel industry. The company has a network of 350 travel agencies located throughout France and employs 1,200 travel agents. The company's roots go back to 1945 when pioneering French entrepreneur CharlesLouis Havas created the first agency in a small office with carrier pigeons. Today, Havas Voyages is a well-established brand in the travel industry, offering a wide range of travel services to customers across France. Read More
Solution	In 2010, Havas Voyages chose BRIDGE to lead its online to offline customer journey. BRIDGE offered simple, yet intuitive data management and lead generation tools, which work together to increase online visibility and in-store traffic. Havas Voyage was able to build a suite of mini-sites that give the brand greater visibility online, especially through the increased ranking within local search results. Each agency is given a search-engine-optimized Local Page that works across desktop and mobile devices. Lead generation on Local Pages is delivered through multiple modules including: the customized contact form allow users to request online quotes, call tracking allows Havas Voyages to identify the number of incoming calls from Local Pages, and sending coordinates allows customers to receive travel agency details via email or SMS. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Supply Chain Visibility

Services

Data Science Services

System Integration

Challenge

Havas Voyages, a leading travel agency in France, was looking to establish an online presence without cannibalizing its brick-and-mortar business. The company wanted to create a multichannel solution that would not only provide e-commerce functionality but also direct online traffic and offline prospects to its 350 agencies. The goal was to improve customer satisfaction by offering a seamless online to offline shopping experience.

About Customer

Havas Voyages is a subsidiary of the Marietton Group and a leader within the French travel industry. The company has a network of 350 travel agencies located throughout France and employs 1,200 travel agents. The company's roots go back to 1945 when pioneering French entrepreneur CharlesLouis Havas created the first agency in a small office with carrier pigeons. Today, Havas Voyages is a well-established brand in the travel industry, offering a wide range of travel services to customers across France.

Solution

In 2010, Havas Voyages chose BRIDGE to lead its online to offline customer journey. BRIDGE offered simple, yet intuitive data management and lead generation tools, which work together to increase online visibility and in-store traffic. Havas Voyage was able to build a suite of mini-sites that give the brand greater visibility online, especially through the increased ranking within local search results. Each agency is given a search-engine-optimized Local Page that works across desktop and mobile devices. Lead generation on Local Pages is delivered through multiple modules including: the customized contact form allow users to request online quotes, call tracking allows Havas Voyages to identify the number of incoming calls from Local Pages, and sending coordinates allows customers to receive travel agency details via email or SMS.

Impact #1	Havas Voyages was able to establish a strong online presence without cannibalizing its brick-and-mortar business.
Impact #2	The company was able to create a seamless online to offline shopping experience for its customers.
Impact #3	The use of BRIDGE's data management and lead generation tools increased Havas Voyages' online visibility and in-store traffic.

Impact #1

Havas Voyages was able to establish a strong online presence without cannibalizing its brick-and-mortar business.

Impact #2

The company was able to create a seamless online to offline shopping experience for its customers.

Impact #3

The use of BRIDGE's data management and lead generation tools increased Havas Voyages' online visibility and in-store traffic.

Benefit #1	90% of the agencies appear within the first page of Google search results
Benefit #2	41% increase in SEO traffic each year
Benefit #3	10,000 phone calls were directed to agencies from Local Pages

Benefit #1

90% of the agencies appear within the first page of Google search results

Benefit #2

41% increase in SEO traffic each year

Benefit #3

10,000 phone calls were directed to agencies from Local Pages

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Overview

Havas Voyages connects its online and offline offerings while boosting traffic by 41%

Operational Impact

Quantitative Benefit