Acquia DAM Case Studies HARMAN's Centralized and Scalable Solution for Brand and Product Content Management

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	HARMAN's Centralized and Scalable Solution for Brand and Product Content Management Acquia DAM

HARMAN's Centralized and Scalable Solution for Brand and Product Content Management

Acquia DAM

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Functional Applications - Enterprise Asset Management Systems (EAM)
Applicable Industries	E-Commerce Equipment & Machinery
Applicable Functions	Sales & Marketing
Use Cases	Asset Health Management (AHM) Asset Lifecycle Management
Services	System Integration
Challenge	HARMAN, a global company that designs and engineers connected products and solutions, was facing a significant challenge in managing and sharing their brand and product content. Their content was scattered across various tools such as FTP, Dropbox, network drives, WeTransfer, and more, making it difficult to locate approved and current content. The growth of their e-commerce business necessitated a more structured and streamlined content distribution process. Furthermore, with business units and distributors expanding globally, providing stakeholders with the right assets at the right time became increasingly challenging, especially when multiple products were launched simultaneously. Read More
About Customer	HARMAN is a global company that designs and engineers connected products and solutions for various sectors. Their offerings include car systems, audio and visual products, enterprise automation solutions, and services for automakers, consumers, and enterprises worldwide. They have a wide range of internal teams and external partners who need access to brand and product content to market or sell HARMAN products. With business units and distributors expanding across the globe, the company needed a centralized and scalable solution to manage and share their brand and product content. Read More
Solution	To address these challenges, HARMAN sought a more efficient, automated, and scalable software solution for managing and sharing their brand content. They turned to an integrated approach to digital asset management (DAM) and product information management (PIM) technology, which led them to select Acquia DAM. With the integration between their PIM and DAM solutions, HARMAN developed a workflow using metadata fields and embed codes to streamline how content is published to their website. When an asset is added to the DAM system, it is assigned a product ID that associates it with a product in the PIM system. If an asset on their website is updated in the DAM system, the most current version of that file is automatically published online. This integration facilitates a seamless flow between Acquia DAM, their separate PIM system, and their website, with the DAM solution serving as the single source of truth for all of HARMAN’s assets. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Functional Applications - Enterprise Asset Management Systems (EAM)

Applicable Industries

E-Commerce

Equipment & Machinery

Applicable Functions

Sales & Marketing

Use Cases

Asset Health Management (AHM)

Asset Lifecycle Management

Services

System Integration

Challenge

HARMAN, a global company that designs and engineers connected products and solutions, was facing a significant challenge in managing and sharing their brand and product content. Their content was scattered across various tools such as FTP, Dropbox, network drives, WeTransfer, and more, making it difficult to locate approved and current content. The growth of their e-commerce business necessitated a more structured and streamlined content distribution process. Furthermore, with business units and distributors expanding globally, providing stakeholders with the right assets at the right time became increasingly challenging, especially when multiple products were launched simultaneously.

About Customer

HARMAN is a global company that designs and engineers connected products and solutions for various sectors. Their offerings include car systems, audio and visual products, enterprise automation solutions, and services for automakers, consumers, and enterprises worldwide. They have a wide range of internal teams and external partners who need access to brand and product content to market or sell HARMAN products. With business units and distributors expanding across the globe, the company needed a centralized and scalable solution to manage and share their brand and product content.

Solution

To address these challenges, HARMAN sought a more efficient, automated, and scalable software solution for managing and sharing their brand content. They turned to an integrated approach to digital asset management (DAM) and product information management (PIM) technology, which led them to select Acquia DAM. With the integration between their PIM and DAM solutions, HARMAN developed a workflow using metadata fields and embed codes to streamline how content is published to their website. When an asset is added to the DAM system, it is assigned a product ID that associates it with a product in the PIM system. If an asset on their website is updated in the DAM system, the most current version of that file is automatically published online. This integration facilitates a seamless flow between Acquia DAM, their separate PIM system, and their website, with the DAM solution serving as the single source of truth for all of HARMAN’s assets.

Impact #1	The implementation of Acquia DAM has brought significant operational benefits to HARMAN. The integration between their PIM and DAM solutions has streamlined the process of publishing content to their website, ensuring that the most current version of an asset is always available online. This has eliminated the need to check multiple platforms for the latest version of an asset, saving time and improving efficiency between teams. Furthermore, the DAM solution serves as the single source of truth for all of HARMAN’s assets, simplifying the process of managing and sharing brand and product content.

Impact #1

The implementation of Acquia DAM has brought significant operational benefits to HARMAN. The integration between their PIM and DAM solutions has streamlined the process of publishing content to their website, ensuring that the most current version of an asset is always available online. This has eliminated the need to check multiple platforms for the latest version of an asset, saving time and improving efficiency between teams. Furthermore, the DAM solution serves as the single source of truth for all of HARMAN’s assets, simplifying the process of managing and sharing brand and product content.

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Overview

HARMAN's Centralized and Scalable Solution for Brand and Product Content Management

Operational Impact