Acoustic
Case Studies
Harlequin: Boosting Reader Engagement and Revenue with AI-Powered Email Campaigns
Overview
Harlequin: Boosting Reader Engagement and Revenue with AI-Powered Email CampaignsAcoustic |
Sensors - Acoustic Sensors Sensors - Barcode Readers | |
E-Commerce | |
Procurement Sales & Marketing | |
Predictive Maintenance | |
Operational Impact
The implementation of dynamic content targeting and optimization of the welcome email series resulted in a significant increase in email revenue and engagement rates. The automated emails targeting abandoned browsing and shopping carts are now virtually maintenance-free and run on a daily basis, freeing up the team to focus on other tasks. The use of AI-powered performance insights and reporting features of the Acoustic Campaign software enabled the team to make data-driven decisions and optimize their campaigns effectively. The team was able to identify key takeaways from A/B testing and apply them across the board, leading to improved email performance. The team also uses the software to prepare monthly executive reports that summarize sales and highlight challenges and key successes, providing valuable insights for future strategies. | |
Quantitative Benefit
36% increase in email revenue | |
9x boost to welcome email revenue | |
50% open rate after abandoned browsing | |