Fulcrum Case Studies HaMaarag: Managing Israel’s Natural Resources with Fulcrum
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HaMaarag: Managing Israel’s Natural Resources with Fulcrum

Fulcrum
Platform as a Service (PaaS) - Data Management Platforms
Field Services
Software Design & Engineering Services
HaMaarag, a consortium of organizations responsible for managing Israel’s natural resources, was facing challenges with their traditional pen and paper method of conducting field surveys. The group studies and reports on seven wildlife classes across Israel to contribute to the advancement of knowledge-based management of natural resources. The traditional method was prone to digitization errors, data loss, and bias, which could degrade the quality of their data and analysis. The organization decided to switch to a mobile solution to create a centralized database, which is crucial for statistical analyses.
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HaMaarag is a consortium of organizations that are responsible for managing Israel’s natural resources. The consortium was set up to promote information-based management of open landscapes and natural resources for the benefit of mankind and to ensure the long-term sustainability of nature in Israel. HaMaarag is a joint operation of the Ministry of Environmental Protection, the Israel Nature and Parks Authority, and Keren Kayemeth LeIsrael - the Jewish National Fund, with funding by the Heritage Project of the Prime Minister’s Office.
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After considering ArcGIS Online and a bespoke monitoring app developed by the Israeli Nature and Park Authority, HaMaarag chose Fulcrum because of its price point and technical capabilities. Fulcrum's platform allowed HaMaarag to enter multiple records into one location in a hierarchical manner, where all of the observations would automatically attain all of the attributes from the monitoring plot (e.g. location, date, and time). The Fulcrum team also implemented some special feature requests to ensure the platform met their needs. The ease of setup and use of the apps were the most attractive features of Fulcrum for HaMaarag. The organization also appreciates the features that let them customize each app for the specific monitoring protocol, as well as personal preferences.
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Ease of setup and use of the apps were the most attractive features of Fulcrum for HaMaarag.
The organization also appreciates the features that let them customize each app for the specific monitoring protocol, as well as personal preferences.
Using Fulcrum’s internal timestamps, GPS stamps and other management tools, HaMaarag now has a way to digitally retrace workflows in the field if the need arrives.
Since they started implementing Fulcrum in all of their monitoring groups, they have been able to shorten the time used to monitor each plot.
Most (if not all) of the post-fieldwork digitization has been eliminated from the workload, streamlining data collection from the field into their database.
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