IBM Case Studies Hallmark Health Medical Associates Using the IBM Phytel suite to meet care and treatment goals
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Hallmark Health Medical Associates Using the IBM Phytel suite to meet care and treatment goals

IBM
Functional Applications - Enterprise Resource Planning Systems (ERP)
Functional Applications - Remote Monitoring & Control Systems
Healthcare & Hospitals
Logistics & Transportation
Quality Assurance
Predictive Quality Analytics
Remote Asset Management
Data Science Services
System Integration
Hallmark Health Medical Associates (HHMA) wanted to empower its caregivers to improve performance on several key measures by improving documentation and using pre-visit planning and daily huddles. The organization set three goals for this implementation. First, the organization wanted to make it easier for caregivers to review and update primary care physician (PCP) attribution and patient status. HHMA believed this would help drive the accuracy of outreach calls and performance reporting. HHMA’s second goal was for all of its offices to begin performing pre-visit planning at least one day in advance. As part of this goal, the business envisioned daily huddles in its offices, during which caregivers would use patient summaries to identify and develop plans for closing patient care gaps. The organization’s third goal was to reach a threshold of 90 percent for six 2014 National Committee for Quality Assurance (NCQA) PatientCentered Medical Home (PCMH) standard measures.
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Hallmark Health Medical Associates is the ambulatory unit for Hallmark Health System, a hospital and physician network founded in 1997 in the Boston, Massachusetts, area. With 2,850 employees working in 23 practices in nine communities across Boston’s northern suburbs, HHMA provides a wide range of outpatient medical care, including family medicine, endocrinology, gastroenterology, gynecology and obstetrics. All of HHMA’s practitioners maintain relationships with Lawrence Memorial Hospital and Melrose-Wakefield Hospital.
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HHMA felt confident that the IBM Phytel Patient Engagement suite, now part of IBM Watson Health, would help it meet its goals. The organization began its transformation with an IBM Phytel Remind and IBM Phytel Outreach solution. Shortly after the IBM Phytel Remind and Outreach solutions went live, HHMA implemented IBM Phytel Insight and IBM Phytel Coordinate solutions. With them, HHMA is making measurable progress toward its three goals. Today, the system prompts caregivers at each visit to review and update the PCP attribution and patient status fields, regardless of which platform they use. This helps drive accuracy throughout the HHMA network. The IBM Phytel solution automatically pulls data from all of the offices’ disparate sources, delivering comprehensive performance reports. The IBM Phytel suite also helps facilitate pre-visit planning for HHMA offices.
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The IBM Phytel solution automatically pulls data from all of the offices’ disparate sources, delivering comprehensive performance reports.
The IBM Phytel suite also helps facilitate pre-visit planning for HHMA offices.
Some of HHMA’s offices are starting to participate in daily huddles, using patient summaries generated by the IBM Phytel Coordinate solution to identify gaps in care and work as a team to close them.
USD 2 million approximate increase in revenue as a result of appointments booked through automated outreach calls
87% of clinics expected to be recognized as National Committee for Quality Assurance (NCQA) PCMH practices
In the first year after implementing the IBM Phytel Outreach solution, HHMA automatically contacted more than 22,000 patients who needed followup care. Nearly 27 percent of those patients booked appointments within 60 days of the call, resulting in a revenue increase of $1.9 million for HHMA.
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