Bubble Group
Case Studies
Gumball: Streamlining Influencer Marketing Campaigns with IoT
Overview
Gumball: Streamlining Influencer Marketing Campaigns with IoTBubble Group |
Platform as a Service (PaaS) - Application Development Platforms | |
Cement Equipment & Machinery | |
Sales & Marketing | |
Building Automation & Control Track & Trace of Assets | |
Operational Impact
Gumball has been successful in streamlining the process of managing and tracking influencer marketing campaigns. It has made it easier for brands to understand which influencers are talking about them and how that is impacting their business. The tool has also made it simpler for brands to set up and manage campaigns, including setting budgets and goals. Gumball's automatic calculation of important metrics has provided brands with clear insights into the performance of their campaigns. The operational results have been positive, with the tool being used effectively by Big Future Toys, and plans to open up the app to other brands in the future. | |
Quantitative Benefit
Gumball provides real-time data on website traffic, sales, and follower count. | |
Gumball allows brands to set up and manage influencer campaigns, including budgets and goals. | |
Gumball automatically calculates important metrics for influencer campaigns. | |