Case Studies GUESS? Inc. Enhances Sales and Marketing Analysis with Mobile BI on iPad

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	GUESS? Inc. Enhances Sales and Marketing Analysis with Mobile BI on iPad

GUESS? Inc. Enhances Sales and Marketing Analysis with Mobile BI on iPad

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Apparel Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Inventory Management Visual Quality Detection
Services	Software Design & Engineering Services System Integration Training
Challenge	At the start of 2008, the GUESS BI team wanted to support its mobile workforce by delivering timely information to their RIM BlackBerry devices. Officials at GUESS wanted to be sure that its executives and corporate directors at headquarters, and regional directors in the field were receiving critical information, regardless of their location. To this end, GUESS selected MicroStrategy to develop a mobile business intelligence initiative that delivered operational information to end users’ smartphones. Instead of receiving cumbersome Excel spreadsheets, the sales force could open up a PDF document on their BlackBerry devices, get a quick snapshot of the business, and make immediate decisions that impact sales and revenue growth. But, GUESS knew it wasn’t going to stop there, and decided to deliver that insight to the iPad. Read More
About Customer	GUESS?, Inc. is one of the most widely recognizable apparel companies across the globe, with over 1,421 GUESS and GUESS Accessory retail stores in over 90 countries worldwide. A company known for its innovative style, GUESS continues to dress and accessorize the world with fashion-forward apparel, handbags, watches, shoes, and more. Read More
Solution	In 2010, GUESS chose MicroStrategy Mobile to develop an iPad app that allows its executives, designers, and merchants to analyze sales performance. The iPad app helps GUESS users perform additional analysis than they currently do via BlackBerry and MicroStrategy Web. Today, GUESS users, including executives, merchants, regional directors, visual merchandisers, buyers, and planners, have access to 13 dashboards captured in one, easy-to-use app that highlights prevalent sales trends. For example, executives at the company’s Los Angeles-based headquarters can tap on summarized information such as sales performance by region (e.g., U.S. stores vs. Canadian stores), tap and swipe on margins (e.g., Are they up or down?), see trend information, and resolve pain points. GUESS has outfitted its iPad users with multiple windows into its data: Merchant and Sales. The app allows both a high-level and detailed view of the data, depending on the user. Executives are quickly briefed about the state of the business with a few swipes and taps. They are able to view graphs and charts on the business as well as view the weekly, monthly, and yearly sales at the company level or drill down to the store level. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Visualization

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Apparel

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Inventory Management

Visual Quality Detection

Services

Software Design & Engineering Services

System Integration

Training

Challenge

At the start of 2008, the GUESS BI team wanted to support its mobile workforce by delivering timely information to their RIM BlackBerry devices. Officials at GUESS wanted to be sure that its executives and corporate directors at headquarters, and regional directors in the field were receiving critical information, regardless of their location. To this end, GUESS selected MicroStrategy to develop a mobile business intelligence initiative that delivered operational information to end users’ smartphones. Instead of receiving cumbersome Excel spreadsheets, the sales force could open up a PDF document on their BlackBerry devices, get a quick snapshot of the business, and make immediate decisions that impact sales and revenue growth. But, GUESS knew it wasn’t going to stop there, and decided to deliver that insight to the iPad.

About Customer

GUESS?, Inc. is one of the most widely recognizable apparel companies across the globe, with over 1,421 GUESS and GUESS Accessory retail stores in over 90 countries worldwide. A company known for its innovative style, GUESS continues to dress and accessorize the world with fashion-forward apparel, handbags, watches, shoes, and more.

Solution

In 2010, GUESS chose MicroStrategy Mobile to develop an iPad app that allows its executives, designers, and merchants to analyze sales performance. The iPad app helps GUESS users perform additional analysis than they currently do via BlackBerry and MicroStrategy Web. Today, GUESS users, including executives, merchants, regional directors, visual merchandisers, buyers, and planners, have access to 13 dashboards captured in one, easy-to-use app that highlights prevalent sales trends. For example, executives at the company’s Los Angeles-based headquarters can tap on summarized information such as sales performance by region (e.g., U.S. stores vs. Canadian stores), tap and swipe on margins (e.g., Are they up or down?), see trend information, and resolve pain points. GUESS has outfitted its iPad users with multiple windows into its data: Merchant and Sales. The app allows both a high-level and detailed view of the data, depending on the user. Executives are quickly briefed about the state of the business with a few swipes and taps. They are able to view graphs and charts on the business as well as view the weekly, monthly, and yearly sales at the company level or drill down to the store level.

Impact #1	Merchants can access the app and look at the data in multiple ways. They can see best sellers across multiple levels of detail and drill down into a specific store; view inventory or sales on a map; and look at detailed information by style, down to the size level with over four months of history.
Impact #2	The power of being able to walk into a meeting and have information for any style or best selling item allows merchants to be able to make quick and informed decisions based on current trends.
Impact #3	The merchants can analyze this information while traveling, at home, or more importantly, when visiting stores. The app allows the merchants to perform a virtual store visit before visiting the store—viewing product mix, sales penetration by category, sales trends and best sellers from total store best sellers down to very specific category levels.

Impact #1

Merchants can access the app and look at the data in multiple ways. They can see best sellers across multiple levels of detail and drill down into a specific store; view inventory or sales on a map; and look at detailed information by style, down to the size level with over four months of history.

Impact #2

The power of being able to walk into a meeting and have information for any style or best selling item allows merchants to be able to make quick and informed decisions based on current trends.

Impact #3

The merchants can analyze this information while traveling, at home, or more importantly, when visiting stores. The app allows the merchants to perform a virtual store visit before visiting the store—viewing product mix, sales penetration by category, sales trends and best sellers from total store best sellers down to very specific category levels.

Benefit #1	GUESS has over 1,421 retail stores in over 90 countries worldwide.
Benefit #2	The iPad app provides access to 13 dashboards captured in one, easy-to-use app.

Benefit #1

GUESS has over 1,421 retail stores in over 90 countries worldwide.

Benefit #2

The iPad app provides access to 13 dashboards captured in one, easy-to-use app.

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Overview

GUESS? Inc. Enhances Sales and Marketing Analysis with Mobile BI on iPad

Operational Impact

Quantitative Benefit