Case Studies
Guardian Real Estate Services Enhances Resident Experience with Entrata ProspectPortal
Overview
Analytics & Modeling - Predictive Analytics Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Remote Monitoring & Control Systems | |
Facility Management Sales & Marketing | |
Building Automation & Control Predictive Maintenance | |
Software Design & Engineering Services System Integration | |
Operational Impact
Since implementing Entrata’s ProspectPortal, Guardian has benefitted significantly from simply having access to the metrics that measure marketing success. | |
Guardian went from having just 15 community websites to 150 using ProspectPortal, which are enjoying steady increases in website traffic. | |
Entrata has created a fully-integrated experience for Guardian residents with the added benefit of providing valuable metrics that are significantly improving the effectiveness of Guardian’s marketing activities. | |
Quantitative Benefit
Linden, a newly-constructed Portland community, received 681 website visits in its first month and 1,023 visits the next month, peaking at 2,444 visits in October. | |
Van Mall North Apartments saw a 400% increase in website traffic the month after its launch, peaking at 581 visits in March 2014. | |
Amber Court’s website traffic increased from 36 visitors in its first month to 570 visitors in March 2014. | |