Infobip
Case Studies
GTBank's Digital Transformation: Over 200% ROI through Email Marketing and Analytics
Overview
GTBank's Digital Transformation: Over 200% ROI through Email Marketing and AnalyticsInfobip |
Platform as a Service (PaaS) - Application Development Platforms | |
Finance & Insurance Telecommunications | |
Sales & Marketing | |
Usage-Based Insurance | |
Operational Impact
The implementation of Infobip’s email solution led to a significant increase in the usage of GTBank's digital banking services and a reduction in branch visits. The Digital News Stand campaign resulted in a 160% growth in their customer base. The PayInstantly campaign achieved an ROI of more than 200%, and the FlashToPay merchant campaign achieved a 20% conversion rate. These campaigns also succeeded in reducing the overall customer branch visits, reducing waiting times and queues in banks, whilst simultaneously improving branch performance. Encouraged by the success of the email campaign, GTBank now plans to introduce additional communications channels to increase their customer engagement. | |
Quantitative Benefit
200% increase in ROI | |
160% increase in customer base | |
20% conversion rate | |