Parsable Case Studies GRUPO BIMBO: Achieving Thousands in Cost-Savings Through the Digitization of Safety Programs
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GRUPO BIMBO: Achieving Thousands in Cost-Savings Through the Digitization of Safety Programs

Parsable
Analytics & Modeling - Real Time Analytics
Platform as a Service (PaaS) - Connectivity Platforms
Food & Beverage
Logistics & Transportation
Quality Assurance
Predictive Quality Analytics
Supply Chain Visibility
Cloud Planning, Design & Implementation Services
Data Science Services
Grupo Bimbo, a global Mexico-based CPG company and the largest bakery in the world, was facing costly inaccuracies within their delivery operations. After introducing third-party delivery platforms, they were spending thousands on remedying customer complaints. The company needed to identify the source of the complaints and gain a full picture of where they were losing revenue. However, their paper-based systems could not provide the critical and actionable insights needed, such as visibility into the journey between production, handoff, and delivery, sources of errors such as mismatched orders or damaged products, and identification of costly inefficiencies, such as production errors and waste.
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Grupo Bimbo is a global Mexico-based CPG company and the largest bakery in the world. The company has a presence in more than 30 countries, including El Globo Bakeries. With a revenue of $15.6 billion, Grupo Bimbo operates under the philosophy of building a sustainable, productive, and deeply human company. The company was facing challenges in its delivery operations, particularly after introducing third-party delivery platforms. They were spending thousands on remedying customer complaints and needed a solution to identify the source of these complaints and gain a full picture of where they were losing revenue.
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Grupo Bimbo and El Globo relied on Parsable to help them integrate and adopt Connected Worker into their processes. El Globo used Parsable to digitize their frontline operations and move their processes from paper to Parsable’s Connected Worker platform, making the processes available on tablet and mobile, for both online and offline use. Through Connected Worker dashboards, El Globo leaders were able to cross-check logistics data and confirm where the errors occurred within production to handoff. Now with greater visibility, Grupo Bimbo eliminated gaps in logistics data such as mismatched orders or waste due to damaged deliveries.
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Improved Customer Satisfaction: With increased visibility into the end-to-end journey, Grupo Bimbo leaders were able to reduce customer complaints by 50%.
Greater Accuracy and Efficiency: By leveraging real-time operational data captured by digitized frontline processes, Grupo Bimbo was able to pass off delivery related losses to the responsible parties.
Connected, Empowered Communication: Bringing El Globo operational leaders into Connected Worker® has empowered real-time communication and positioned them to digitize their operations across 14 additional bakeries.
Reduced customer complaints by 50%
Potential savings of over $100K each year
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