AnswerRocket Case Studies Growing Customer Loyalty with Targeted Promotions

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	Growing Customer Loyalty with Targeted Promotions AnswerRocket

Growing Customer Loyalty with Targeted Promotions

AnswerRocket

Technology Category	Analytics & Modeling - Natural Language Processing (NLP)
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Data Science Services
Challenge	Food Service Rewards was facing a challenge with their traditional data analytics platform. The platform was not user-friendly and could only be operated by specialists with technical training. This led to a bottleneck situation as requests for data queries piled up. Moreover, by the time the results were generated, the need for that particular insight had often passed. To run a successful loyalty program, the team needed faster insights that would help them better understand customer churn and purchasing behavior to create more effective promotions. Read More
About Customer	Food Service Rewards is the industry’s largest loyalty program, working with over 60,000 restaurants and 350 food manufacturers. Chefs earn rewards for the products they buy from distributors like Sysco and US Foods, while manufacturers like Tyson and Unilever gain downstream visibility into customer purchase patterns. Leveraging this data, manufacturers can combat substitution, expand product placements, and sell more cases by offering targeted rewards. Read More
Solution	Food Service Rewards adopted AnswerRocket, a solution that uses natural language queries to enable everyone, regardless of their technical skill, to query the data and receive instant insights. AnswerRocket saves hours of time each week, allowing teams to show customers critical data insights directly on Zoom calls. These insights on customer purchasing behavior are an enormous competitive advantage, as most manufacturers in the restaurant industry don’t control their distribution. This newfound visibility into when customers start or stop buying has enhanced the team’s ability to create targeted promotions and minimize churn. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Natural Language Processing (NLP)

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Data Science Services

Challenge

Food Service Rewards was facing a challenge with their traditional data analytics platform. The platform was not user-friendly and could only be operated by specialists with technical training. This led to a bottleneck situation as requests for data queries piled up. Moreover, by the time the results were generated, the need for that particular insight had often passed. To run a successful loyalty program, the team needed faster insights that would help them better understand customer churn and purchasing behavior to create more effective promotions.

About Customer

Food Service Rewards is the industry’s largest loyalty program, working with over 60,000 restaurants and 350 food manufacturers. Chefs earn rewards for the products they buy from distributors like Sysco and US Foods, while manufacturers like Tyson and Unilever gain downstream visibility into customer purchase patterns. Leveraging this data, manufacturers can combat substitution, expand product placements, and sell more cases by offering targeted rewards.

Solution

Food Service Rewards adopted AnswerRocket, a solution that uses natural language queries to enable everyone, regardless of their technical skill, to query the data and receive instant insights. AnswerRocket saves hours of time each week, allowing teams to show customers critical data insights directly on Zoom calls. These insights on customer purchasing behavior are an enormous competitive advantage, as most manufacturers in the restaurant industry don’t control their distribution. This newfound visibility into when customers start or stop buying has enhanced the team’s ability to create targeted promotions and minimize churn.

Impact #1	The implementation of AnswerRocket has enabled Food Service Rewards to gain instant insights into customer purchasing behavior.
Impact #2	The solution has saved hours of time each week, allowing teams to show customers critical data insights directly on Zoom calls.
Impact #3	The newfound visibility into when customers start or stop buying has enhanced the team’s ability to create targeted promotions and minimize churn.

Impact #1

The implementation of AnswerRocket has enabled Food Service Rewards to gain instant insights into customer purchasing behavior.

Impact #2

The solution has saved hours of time each week, allowing teams to show customers critical data insights directly on Zoom calls.

Impact #3

The newfound visibility into when customers start or stop buying has enhanced the team’s ability to create targeted promotions and minimize churn.

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Overview

Growing Customer Loyalty with Targeted Promotions

Operational Impact