Broadcom Case Studies Groupon Generates $100k’s in Hourly Revenue with Apteligent

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	Groupon Generates $100k’s in Hourly Revenue with Apteligent Broadcom

Groupon Generates $100k’s in Hourly Revenue with Apteligent

Broadcom

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	E-Commerce Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Software Design & Engineering Services System Integration
Challenge	Groupon is focused on ensuring an exceptional mobile user experience through their mobile apps. As such, they must be proactive in managing app performance and user experience. Because of the transparency of app store ratings, it is more important now than ever to delight customers. This is no trivial task, however, as complexity and fragmentation across the mobile ecosystem causes many challenges. Groupon turned to Apteligent for a solution that would delight customers with app quality and user experience. Read More
About Customer	Groupon is a global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 15 countries. The company is focused on providing an exceptional mobile user experience through their mobile apps. They have a massive user base and generate thousands of dollars in revenue through the app hourly. The company is committed to delighting customers with app quality and user experience. Read More
Solution	Groupon leverages Apteligent’s mobile app intelligence solution in a number of critical app responsiveness related use cases. Groupon conducts a staged rollout of apps to 5% of users when deploying new releases. By monitoring responsiveness issues using Apteligent realtime dashboards, the team can see if they should expand deployment to more users. To catch issues after deployment, Groupon sets proactive performance alerts. If app performance deviates from expected levels, Groupon is notified. Groupon uses Apteligent to monitor and prioritize issues with web service dependencies. Slow response times or errors of server and API calls in apps can lead to unhappy users. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

E-Commerce

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Software Design & Engineering Services

System Integration

Challenge

Groupon is focused on ensuring an exceptional mobile user experience through their mobile apps. As such, they must be proactive in managing app performance and user experience. Because of the transparency of app store ratings, it is more important now than ever to delight customers. This is no trivial task, however, as complexity and fragmentation across the mobile ecosystem causes many challenges. Groupon turned to Apteligent for a solution that would delight customers with app quality and user experience.

About Customer

Groupon is a global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 15 countries. The company is focused on providing an exceptional mobile user experience through their mobile apps. They have a massive user base and generate thousands of dollars in revenue through the app hourly. The company is committed to delighting customers with app quality and user experience.

Solution

Groupon leverages Apteligent’s mobile app intelligence solution in a number of critical app responsiveness related use cases. Groupon conducts a staged rollout of apps to 5% of users when deploying new releases. By monitoring responsiveness issues using Apteligent realtime dashboards, the team can see if they should expand deployment to more users. To catch issues after deployment, Groupon sets proactive performance alerts. If app performance deviates from expected levels, Groupon is notified. Groupon uses Apteligent to monitor and prioritize issues with web service dependencies. Slow response times or errors of server and API calls in apps can lead to unhappy users.

Impact #1	Improved visibility into performance issues
Impact #2	Reduced time spent on troubleshooting
Impact #3	Improved app stability

Impact #1

Improved visibility into performance issues

Impact #2

Reduced time spent on troubleshooting

Impact #3

Improved app stability

Benefit #1	App stability has gone from being above one percent to under 0.02%
Benefit #2	Thousands of dollars in revenue are transacted through the app hourly

Benefit #1

App stability has gone from being above one percent to under 0.02%

Benefit #2

Thousands of dollars in revenue are transacted through the app hourly

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Overview

Groupon Generates $100k’s in Hourly Revenue with Apteligent

Operational Impact

Quantitative Benefit