ServiceNow Case Studies GroundLink uses Appsee to increase revenues and deliver better UX

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	GroundLink uses Appsee to increase revenues and deliver better UX ServiceNow

GroundLink uses Appsee to increase revenues and deliver better UX

ServiceNow

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Transportation
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	GroundLink, a global provider of ground travel services, was seeking ways to enhance the customer experience and improve the features and functionality of its mobile application. The company wanted to gain a deeper understanding of user behavior within the app to make informed decisions about development strategy. The challenge was to find a solution that could provide detailed analytics and insights into user behavior, enabling GroundLink to detect shifts in user experience and adjust their strategy accordingly. Read More
About Customer	GroundLink is an established aggregator and solutions provider in the ground travel industry. The company uses proprietary technologies and applications to aggregate, manage, and execute ground travel services under its own brand worldwide. GroundLink's services are accessible through a mobile application, which is a critical component of their business model. The company is committed to delivering a high-quality user experience and continually seeks ways to improve its app's features and functionality. Read More
Solution	GroundLink turned to Appsee, an in-app mobile analytics solution. Appsee provided GroundLink with extensive analytics reports, including single user session recordings, crash recordings, aggregated heatmaps, and real insights into their users' in-app behavior. This comprehensive data allowed GroundLink to understand how users were interacting with their app, identify areas of improvement, and make necessary adjustments to their development strategy. The implementation of Appsee's Mobile Analytics solution was a key factor in GroundLink's ability to enhance its mobile application's features and functionality, ultimately leading to improved user experience and increased revenues. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Transportation

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

GroundLink, a global provider of ground travel services, was seeking ways to enhance the customer experience and improve the features and functionality of its mobile application. The company wanted to gain a deeper understanding of user behavior within the app to make informed decisions about development strategy. The challenge was to find a solution that could provide detailed analytics and insights into user behavior, enabling GroundLink to detect shifts in user experience and adjust their strategy accordingly.

About Customer

GroundLink is an established aggregator and solutions provider in the ground travel industry. The company uses proprietary technologies and applications to aggregate, manage, and execute ground travel services under its own brand worldwide. GroundLink's services are accessible through a mobile application, which is a critical component of their business model. The company is committed to delivering a high-quality user experience and continually seeks ways to improve its app's features and functionality.

Solution

GroundLink turned to Appsee, an in-app mobile analytics solution. Appsee provided GroundLink with extensive analytics reports, including single user session recordings, crash recordings, aggregated heatmaps, and real insights into their users' in-app behavior. This comprehensive data allowed GroundLink to understand how users were interacting with their app, identify areas of improvement, and make necessary adjustments to their development strategy. The implementation of Appsee's Mobile Analytics solution was a key factor in GroundLink's ability to enhance its mobile application's features and functionality, ultimately leading to improved user experience and increased revenues.

Impact #1	Tripled the amount of booked rides via mobile
Impact #2	Achieved a significant reduction of 70% in app crashes
Impact #3	Eliminated customer abandonment when using the ride cancellation feature

Impact #1

Tripled the amount of booked rides via mobile

Impact #2

Achieved a significant reduction of 70% in app crashes

Impact #3

Eliminated customer abandonment when using the ride cancellation feature

Benefit #1	300% increase in booked rides via mobile
Benefit #2	70% reduction in app crashes
Benefit #3	Significant decrease in customer abandonment during ride cancellation

Benefit #1

300% increase in booked rides via mobile

Benefit #2

70% reduction in app crashes

Benefit #3

Significant decrease in customer abandonment during ride cancellation

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Overview

GroundLink uses Appsee to increase revenues and deliver better UX

Operational Impact

Quantitative Benefit