Source Intelligence Case Studies Greenyard Fresh: Leveraging IoT for Enhanced Food Safety and Cost Efficiency
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Greenyard Fresh: Leveraging IoT for Enhanced Food Safety and Cost Efficiency

Source Intelligence
Food & Beverage
Behavior & Emotion Tracking
Leakage & Flood Monitoring
Testing & Certification
Greenyard Fresh, a leading global supplier of fresh produce and logistics, faced the challenge of managing the residue monitoring process for thousands of product samples daily. The company, with an annual turnover of 3.2 billion Euros and 8000 employees, needed a system that could alert them if residues exceeded the permitted amount. The challenge also included the need for advanced analyses on the collected data to provide numerous insights. Furthermore, Greenyard Fresh wanted the ability to share anonymized information with its partners to collectively enhance understanding about processes, product quality, and food safety.
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Greenyard Fresh is a leading supplier of fresh fruit, vegetables, flowers, plants, and fresh logistics worldwide. The company, headquartered in Belgium, boasts an annual turnover of 3.2 billion Euros and employs 8000 people. Greenyard Fresh is committed to food safety and quality, and is always seeking ways to enhance its processes and share knowledge and experiences with its partners. The company is one of several parties that use ChainPoint as a shared resource, benefiting from cost reductions and shared knowledge and experiences.
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Greenyard Fresh adopted ChainPoint, a shared resource used by several parties, to manage the residue monitoring process. Every day, food laboratories submit test results for thousands of product samples directly to ChainPoint. If residues exceed the permitted amount, a Greenyard Fresh user is alerted and can view each test result individually. Using business intelligence software, advanced analyses on the collected data provide Greenyard Fresh with numerous insights. If Greenyard Fresh chooses, it may share anonymized information with its partners, in a collective effort to learn more about processes, product quality, and food safety. Additionally, Fresh.Point, a collaborative monitoring platform for wholesalers and international traders in the European fruit and vegetable sector, was used. It connects traders with food laboratories and supports the workflow of assigning, reporting, and analyzing product tests.
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The implementation of ChainPoint and Fresh.Point has significantly improved Greenyard Fresh's residue monitoring process. The company now has a system that alerts them if residues exceed the permitted amount, allowing them to take immediate action. The advanced analyses provided by the business intelligence software have given Greenyard Fresh numerous insights, enhancing their understanding of their processes, product quality, and food safety. The ability to share anonymized information with partners has also fostered a collective learning environment, further enhancing food safety and quality.
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