Greenlane Case Study

Greenlane, a global distributor of accessories for smoke shops, dispensary channels, and wholesale customers, was facing challenges due to its sustained growth both domestically and internationally. The company had outgrown their previous shipping software which was built for small businesses. The software was locally installed and worked with five other locally installed softwares, making it unmanageable for a company of Greenlane's size. The absence of a streamlined shipping software meant spending time on manual steps that were driving up fulfillment times. Many of Greenlane’s products require domestic and Canadian HAZMAT labels, but there was no automated system for label generation. The team was forced to use a connector software to pass order data over to separate carrier platforms, all to generate a label. Scan-scan-print was no different - the team had been forced to jump between multiple systems which resulted in more wasted time. Greenlane needed a shipping solution that would address their expanding market presence, which was restricted due to the limitations of their previous shipping connector.

Greenlane (NASDAQ: GNLN) is a global distributor of accessories for smoke shops, dispensary channels, and wholesale customers. The company's customers include over 6,400 independent smoke shops, regional retail chain stores that operate an estimated 8,000 locations, and hundreds of licensed cannabis cultivators and processors. They also own and operate two of the highest volume direct-to-consumer eCommerce websites in North America. Founded in 2005, Greenlane is a publicly traded company listed on NASDAQ under the ticker symbol GNLN. The company operates in the wholesale distribution industry and uses RF-SMART as its Warehouse Management System (WMS).