Kaleido Case Studies Greenfence Consumer Uses Blockchain to Deliver Marketing Campaign Engagement Rates of 65 Percent

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	Greenfence Consumer Uses Blockchain to Deliver Marketing Campaign Engagement Rates of 65 Percent Kaleido

Greenfence Consumer Uses Blockchain to Deliver Marketing Campaign Engagement Rates of 65 Percent

Kaleido

Technology Category	Application Infrastructure & Middleware - Blockchain Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Food & Beverage Retail Telecommunications
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Fraud Detection Supply Chain Visibility Track & Trace of Assets
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Greenfence Consumer, a company that creates blockchain-based mobile platforms for brands and retailers, was struggling to build a scalable, easy-to-use blockchain platform. The company wanted to change the way brands engage with consumers by using blockchain technology. However, their initial attempts to deploy a blockchain solution proved challenging. They had limited options: they could deploy on the public chain, which presented several problems when looking at transaction costs and speed, or they could deploy a private version of the Ethereum blockchain. They chose to deploy on a public Ethereum test network for their first test, but they were looking for a solution that could provide a simple, secure, stable, scalable, and cost-effective platform on which to deploy their solution. Read More
About Customer	Greenfence Consumer is a division of Greenfence LLC that creates blockchain-based mobile platforms for brands and retailers. The company enables advanced customer engagement tactics and gamified loyalty and rewards programs. Greenfence Consumer's goal is to change the way brands and consumers interact by offering a mobile-centric platform for brands to connect directly with vendors, distributors, and customers. The company aims to help brands drive increasing connection, trust, visibility, and action through blockchain-based targeted marketing programs. Greenfence Consumer strives to solve three key business challenges for the brands it engages: remove the risk of fraud, help brand marketers control their budgets, and enable consumers to easily participate and interact with a greater level of anonymity. Read More
Solution	Greenfence Consumer decided to use the Kaleido blockchain-as-a-service platform, running on AWS. Today, Greenfence runs two private chains on Kaleido the company refers to as OFR (derived from offers) and GFT (Governance and Foundational Trust). These chains are split between coupon and rebate products (the OFR chain) and digital collectible products (the GFT chain). The company found that Kaleido's suite of services greatly simplified and shortened the process of on-boarding consortium members from weeks to a few days. The company was able to offer a full package proposition created with the safety, security, trust, and transparency of a traditional blockchain-enabled platform, but in a way that is very accessible to the mass market. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Blockchain

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Food & Beverage

Retail

Telecommunications

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Fraud Detection

Supply Chain Visibility

Track & Trace of Assets

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Greenfence Consumer, a company that creates blockchain-based mobile platforms for brands and retailers, was struggling to build a scalable, easy-to-use blockchain platform. The company wanted to change the way brands engage with consumers by using blockchain technology. However, their initial attempts to deploy a blockchain solution proved challenging. They had limited options: they could deploy on the public chain, which presented several problems when looking at transaction costs and speed, or they could deploy a private version of the Ethereum blockchain. They chose to deploy on a public Ethereum test network for their first test, but they were looking for a solution that could provide a simple, secure, stable, scalable, and cost-effective platform on which to deploy their solution.

About Customer

Greenfence Consumer is a division of Greenfence LLC that creates blockchain-based mobile platforms for brands and retailers. The company enables advanced customer engagement tactics and gamified loyalty and rewards programs. Greenfence Consumer's goal is to change the way brands and consumers interact by offering a mobile-centric platform for brands to connect directly with vendors, distributors, and customers. The company aims to help brands drive increasing connection, trust, visibility, and action through blockchain-based targeted marketing programs. Greenfence Consumer strives to solve three key business challenges for the brands it engages: remove the risk of fraud, help brand marketers control their budgets, and enable consumers to easily participate and interact with a greater level of anonymity.

Solution

Greenfence Consumer decided to use the Kaleido blockchain-as-a-service platform, running on AWS. Today, Greenfence runs two private chains on Kaleido the company refers to as OFR (derived from offers) and GFT (Governance and Foundational Trust). These chains are split between coupon and rebate products (the OFR chain) and digital collectible products (the GFT chain). The company found that Kaleido's suite of services greatly simplified and shortened the process of on-boarding consortium members from weeks to a few days. The company was able to offer a full package proposition created with the safety, security, trust, and transparency of a traditional blockchain-enabled platform, but in a way that is very accessible to the mass market.

Impact #1	Greenfence Consumer is working with global brands across industries to drive a new approach to digital marketing using blockchain.
Impact #2	The company has built a strong working relationship with Kaleido, which gives the Greenfence team additional confidence and support.
Impact #3	Greenfence Consumer is exploring new ways to implement Kaleido across its Greenfence Supply Chain business while continuing to unlock new ways to help brands change the face of digital marketing through one-click digital coupons, rebates, and collectibles.

Impact #1

Greenfence Consumer is working with global brands across industries to drive a new approach to digital marketing using blockchain.

Impact #2

The company has built a strong working relationship with Kaleido, which gives the Greenfence team additional confidence and support.

Impact #3

Greenfence Consumer is exploring new ways to implement Kaleido across its Greenfence Supply Chain business while continuing to unlock new ways to help brands change the face of digital marketing through one-click digital coupons, rebates, and collectibles.

Benefit #1	Greenfence has generated an average engagement rate of 65 percent across campaigns.
Benefit #2	The T-Mobile/Kroger pilot generated a conversion rate of nearly 75 percent from wallet creation to unlocking of the blockchain coupon offer.

Benefit #1

Greenfence has generated an average engagement rate of 65 percent across campaigns.

Benefit #2

The T-Mobile/Kroger pilot generated a conversion rate of nearly 75 percent from wallet creation to unlocking of the blockchain coupon offer.

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Overview

Greenfence Consumer Uses Blockchain to Deliver Marketing Campaign Engagement Rates of 65 Percent

Operational Impact

Quantitative Benefit