Qlik Case Studies Great Ormond Street Hospital Children's Charity improves fundraising campaign performance with analytic insights powered by Qlik

Edit This Case Study Record

	Great Ormond Street Hospital Children's Charity improves fundraising campaign performance with analytic insights powered by Qlik Qlik

Great Ormond Street Hospital Children's Charity improves fundraising campaign performance with analytic insights powered by Qlik

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Healthcare & Hospitals
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Great Ormond Street Hospital Children's Charity was facing a decrease in the performance of warm cash appeals and needed to understand the reasons why and to explore more insight driven approaches to combat this. Previously, fundraising campaign reporting was done after each campaign by pulling data into Excel to create tables and charts, then moving these into Powerpoint for delivery and presentation. This often occurred after the next campaign was already live. The process was costly in terms of the time and resource required to prepare reports and did not allow the team to be as flexible and reactive as they would like. Read More
About Customer	Great Ormond Street Hospital Children’s Charity is a leading charity organization based in the United Kingdom. The charity is dedicated to supporting the Great Ormond Street Hospital, a children's hospital located in the Bloomsbury area of the London Borough of Camden, and its patients by fundraising. The charity funds advanced medical equipment, child and family support services, pioneering research, and rebuilding and refurbishment of the hospital. The charity's fundraising campaigns are a crucial part of its operations, and the performance of these campaigns directly impacts the charity's ability to provide support to the hospital and its patients. Read More
Solution	The charity implemented the Qlik Analytics platform with Qlik Sense and GeoAnalytics. An initial app, the ‘Warm Cash PCA’ app, was launched in September 2018, which has allowed campaign managers to gain insight and track progress in real-time, and to visualise results against previous campaigns. The GeoAnalytics mapping tool has proved popular with fundraisers and helped to narrow down the best locations to hold regional Legacy Events based on the density of different supporter groups and travel times. A further plan is to roll out Post Campaign Analysis apps for more fundraising areas across the Charity, to expand the use of Qlik to enable efficient and effective fundraising across the charity. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Healthcare & Hospitals

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Great Ormond Street Hospital Children's Charity was facing a decrease in the performance of warm cash appeals and needed to understand the reasons why and to explore more insight driven approaches to combat this. Previously, fundraising campaign reporting was done after each campaign by pulling data into Excel to create tables and charts, then moving these into Powerpoint for delivery and presentation. This often occurred after the next campaign was already live. The process was costly in terms of the time and resource required to prepare reports and did not allow the team to be as flexible and reactive as they would like.

About Customer

Great Ormond Street Hospital Children’s Charity is a leading charity organization based in the United Kingdom. The charity is dedicated to supporting the Great Ormond Street Hospital, a children's hospital located in the Bloomsbury area of the London Borough of Camden, and its patients by fundraising. The charity funds advanced medical equipment, child and family support services, pioneering research, and rebuilding and refurbishment of the hospital. The charity's fundraising campaigns are a crucial part of its operations, and the performance of these campaigns directly impacts the charity's ability to provide support to the hospital and its patients.

Solution

The charity implemented the Qlik Analytics platform with Qlik Sense and GeoAnalytics. An initial app, the ‘Warm Cash PCA’ app, was launched in September 2018, which has allowed campaign managers to gain insight and track progress in real-time, and to visualise results against previous campaigns. The GeoAnalytics mapping tool has proved popular with fundraisers and helped to narrow down the best locations to hold regional Legacy Events based on the density of different supporter groups and travel times. A further plan is to roll out Post Campaign Analysis apps for more fundraising areas across the Charity, to expand the use of Qlik to enable efficient and effective fundraising across the charity.

Impact #1	Around 15 days time and cost saving per campaign.
Impact #2	Self-service allowing managers to explore their own data and draw their own insights, which is also helping improve data literacy and data democratisation.
Impact #3	Following this success we’re developing further Qlik Sense apps to support our fundraising teams such as an app to track consent for different communication channels and another focused around our Regular Giving programme.

Impact #1

Around 15 days time and cost saving per campaign.

Impact #2

Self-service allowing managers to explore their own data and draw their own insights, which is also helping improve data literacy and data democratisation.

Impact #3

Following this success we’re developing further Qlik Sense apps to support our fundraising teams such as an app to track consent for different communication channels and another focused around our Regular Giving programme.

Benefit #1	15 days time and cost saving per campaign

Benefit #1

15 days time and cost saving per campaign

Download PDF Version

Overview

Great Ormond Street Hospital Children's Charity improves fundraising campaign performance with analytic insights powered by Qlik

Operational Impact

Quantitative Benefit