Infor Case Studies Graydon Delivers Networked Analytics
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Graydon Delivers Networked Analytics

Infor
Analytics & Modeling - Predictive Analytics
Analytics & Modeling - Real Time Analytics
Platform as a Service (PaaS) - Data Management Platforms
Finance & Insurance
Business Operation
Sales & Marketing
Demand Planning & Forecasting
Predictive Quality Analytics
Predictive Replenishment
Data Science Services
System Integration
Graydon, an international business information provider, was facing challenges in making use of its vast data every day. Each team within the company had their own reporting requirements and sources of data to consider. The Marketing team wanted to get more insight into how campaigns delivered revenue and financial results, but this required data from the Finance team. The existing visualization tool in place did not support the types of data that would be required for this extended project. It would also be difficult to integrate and make data available for everyone across the business to use.
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Graydon is an international business information provider that specializes in financial information, credit reporting, marketing information, and credit risk management. The company was formed as a merger between the two leading credit information services providers in Belgium and the Netherlands, and has since expanded internationally. Graydon has been a trusted provider of credit, marketing, risk and debt collection insights for more than 125 years. The company's international credit report and business information network encompasses more than 100 million entities in over 190 countries worldwide, providing one of the most comprehensive networks in the industry.
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Graydon decided to implement a new analytics and business intelligence platform. The new implementation would have to deliver benefits across multiple levels for the business management team, for each department and for the individuals that worked within those departments. After going through a selection process, Graydon chose Birst as the right platform to connect the company’s data sources and run its analytics requirements. Birst's technology fit Graydon's need to link data together in smarter ways, while its Cloud BI service could also be used for self-service. The implementation process started with the strategy map, which was translated to a dashboard design that would demonstrate where each team involved would derive value from the implementations. Each team was then asked to deliver additional Key Performance Indicators that were missing until the design was complete and all the requirements could be met.
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The first phase of the implementation involved creating connections between the different data sources that Graydon had in place, including the existing SAP and Oracle applications and the company’s business information databases.
A customer overview dashboard was built that the whole company could use for daily insight into performance.
Each team began getting its own self-service analytics implementation, enabling them to set up their analytics requirements and get the insight they required.
The business team now conducts analysis weekly, rather than monthly.
The team members involved can concentrate on delivering more strategic insight from the reports, rather than simply putting the data together.
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