Case Studies Grammarly's Adoption of Gem's Talent Compass for Enhanced Recruitment Intelligence
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Grammarly's Adoption of Gem's Talent Compass for Enhanced Recruitment Intelligence

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Grammarly, a leading AI-powered communication assistance tool, faced significant challenges in its recruitment process. The recruitment leadership lacked the necessary top-of-funnel data to iterate on sourcers' volume and the quality of their reachouts. Talent Acquisition (TA) leaders spent considerable time assembling basic metrics for operations and executive meetings. The absence of granular funnel data made it difficult to identify issues, prioritize them, and present them to the executive team or functional leaders for necessary adjustments or identification of best practices. Consequently, the team often made decisions based on gut instinct or anecdote, which was not always reliable or efficient.
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Grammarly is a San Francisco-based company that offers AI-powered communication assistance. Founded in 2009, the company has grown from providing individual, subscription-based writing support to Grammarly Business, which helps organizations stay on-brand and accelerate business results through effective communication. In 2021, Grammarly introduced Grammarly for Developers, enabling programmers to embed Grammarly’s text editing functionality and writing suggestions into any web application. The company has over 600 employees and serves over 30 million people and 30,000 teams daily. Grammarly recently raised $200M at a $13B valuation, making it the 10th most valuable U.S. startup.
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Grammarly adopted Gem's Talent Compass to address its recruitment challenges. Gem's outreach activity and stats enabled the leadership to manage top-of-funnel performance and individual recruiters to proactively understand their own performance. The tool provided an array of recruiting metrics in high-level dashboard views, allowing executives to self-serve, reducing the need for meetings, and enabling recruiting leaders to easily present hiring data to executives. Gem's funnel data allowed TA leaders to preemptively observe issues, understand their urgency, drill down to understand the true pain points, and optimize. This solution shifted the team's decision-making process from relying on perception to relying entirely on reliable data. Grammarly also used Gem's outreach automation and metrics, which allowed sourcers to personalize outreach at scale, A/B test, send-on-behalf-of hiring managers or execs, and understand recipient behavior through opened/replied/interested rates as well as content stats.
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The adoption of Gem's Talent Compass significantly improved Grammarly's recruitment process. The tool provided real-time, reliable data that enabled the team to make informed decisions, eliminating the need to rely on gut instinct or anecdote. The high-level metrics provided by Gem's dashboards feature helped the team better communicate where recruiting stands with leadership, made certain meetings irrelevant, and allowed them to preemptively catch issues that they could quickly bring to the attention of the right leaders. The tool also ensured data integrity, which is essential for understanding the recruitment process. Furthermore, Gem's Talent Compass enhanced the level of trust between the talent acquisition team and the executive team at Grammarly, as the real-time updates ensured that all parties were on the same page with the same visibility.
Grammarly now serves over 30 million people and 30,000 teams daily.
The company raised $200M at a $13B valuation, making it the 10th most valuable U.S. startup.
Gem's dashboards feature saved Andon, Head of Global Recruiting at Grammarly, hours in collecting data.
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